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The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported. The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan "Copy Nothing." The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as...

Jaguar’s European sales collapsed by 97.5% in April 2025, registering just 49 vehicles, according to data from the European Automobile Manufacturers’ Association (AECA). That’s a steep drop from 1,961 units sold in the same month last year. Year-to-date sales from January to April were down 75.1%, totaling only 2,665 units. Globally, Jaguar sold just 26,862 vehicles in FY24/25 — an 85% drop compared to 2018.

Five months after Jaguar Land Rover (JLR) effectively “Bud Light’d” itself with a woke social media campaign, the British automaker is reportedly severing ties with its ad agency, according to British media. But why now—half a year later? The backlash over its controversial woke rebranding occurred last fall, yet the company’s pronoun-wielding executive publicly defended the cringe ad at the time. The Telegraph first reported that JLR was severing ties with its ad agency, Accenture Song, after the marketing disaster on November 19. Elon Musk asked JLR: “Do you sell cars?” In 2021, Accenture Song joined forces with Spark44, JLR’s...

"Laffy taffy woke pink"

U.S. — After the grotesque pink design of the new Jaguar was leaked to the public, the nation's gays have confirmed they are not really interested in the new car and will just stick with their very gay Mustang convertibles. "We appreciate Jaguar trying to market to us by being extremely flamboyantly gay, but we already have the gayest car known to man, and it will never be topped: the Ford Mustang," said Chandler Borgins of Los Angeles, California. "We'll just stick with these, thanks." Experts say the Mustang, which has long been a gay icon, has been purchased...

Best copy available of this classic commercial featuring Ken and Barbie with GI Joe type dolls in a Nissan commercial. Featuring Van Halen's performance of the Rock and Roll classic song "You Really Got ME" (  • Van Halen - You Really... ), originally from The Kinks (  • Video The man at the end is the recreation of the man who brought Nissan (then Datsun including the original 240Z) to America; Yutaka Katayama. Watch the second version at  • Nissan Toys 2 Barbie a... .

The culture wars have spilled over from the political arena into the automotive industry, as two legacy carmakers recently released ads that garnered attention on social media—one generating widespread praise, the other sparking controversy. Earlier this week, Jaguar Land Rover launched a new marketing campaign for the rebranding of Jaguar, the 100-year-old British luxury carmaker once known for making some of the most beautiful sports cars in the world. A 30-second video posted to social media showcased a diverse group of (human) models in colorful outfits, revealed a new sans-serif logo—dropping the iconic big cat emblem—and, notably, did not feature...

The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had featured “vile hatred and intolerance”. Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding that the carmaker must move away from “traditional automotive stereotypes”.

* Jaguar is in the midst of reinventing the brand, reducing sales volume, and going EV-only. * JLR is looking to trim down the number of Jaguar outlets across Canada. * Dealers who invested heavily in the brand are not satisfied, and want compensation. Jaguar Land Rover (JLR) dealers in Canada are gearing up for a joint lawsuit as the company wants to reconfigure how the brand operates. Jaguar’s new ultra-luxury strategy involves going all-electric and will shake up how cars are sold while drastically reducing sales expectations. While Land Rover has seemingly managed to be doing quite well, Jaguar...

MEMPHIS, Tenn. — A Memphis mom says a group of armed carjackers threatened to kill her 3-year-old daughter if she didn’t give up her Jaguar Friday night. Donnii’ Watkins said she had just pulled into a parking spot at her sister’s apartment complex off Knight Arnold in Hickory Hill when she was ambushed by several men in ski masks who began beating on her SUV with guns and told her to get out of the vehicle. “I wasn’t even in a parking spot for thirty seconds. My car wasn’t even in park yet,” said Watkins. “I was like, I’m not...

There are hundreds of openings for electrification, self-driving, and machine learning jobs at JLR that could be filled by former Twitter and Meta employees. f you've been living under a rock for the past few weeks, you may have missed Elon Musk's Twitter takeover and subsequent jettisoning of hundreds of employees. It wasn't just Musk's new Twitter, though. There were big layoffs at Amazon and Meta, too. Thankfully for those employees, though, a new home might soon be available, as Jaguar Land Rover is looking to scoop up many of the software engineers let go by those aforementioned companies. According...

Jaguar I-Pace Car Catches on Fire While Charging Full story with photos here… https://electrek.co/2022/08/01/jaguar-i-pace-catches-fire-another-bolt-ev-battery-fire-situation/

Tata Motors shares fell as much as 10% to hit an intraday low of Rs 311.45 on the BSE Shares of Tata Motors, the parent of luxury car maker Jaguar Land Rover, crashed as much as 10 per cent to hit an intraday low of Rs 311.45 on the BSE after the company warned of negative operating profit margin or EBIT margin in the second quarter of current financial year as it expects chip supply shortages to be greater than in the first quarter. “Based on recent input from suppliers, we now expect chip supply shortages in the second quarter...

A Florida man was bitten by his Jaguar. Theodore Levy, 81, lost his right thumb after it was caught in the door of his $96,000 vehicle, which includes a “soft close” feature with a history of problems, according to a lawsuit. Levy watched in horror as the door “pulverized the bone structure” in his digit, and left his thumb “a shadow of what it used to be

Jaguar Land Rover (JLR) has confirmed it is cutting 4,500 jobs, with the substantial majority coming from its 40,000 strong UK workforce. Most will be in office roles as the company wants to simplify its management structure. The cuts come on top of last year's 1,500 job losses. JLR is facing several challenges, including a slump in demand for diesel cars and a sales slowdown in China. The firm has also complained about uncertainty caused by Brexit.

We've seen plenty of classic car restoration jobs in our time, but the salvage project facing the winning bidder of this particular auction item is undoubtedly a daunting prospect. However, buying it could be a very lucrative decision in the long run, according to experts. This rare 1960 Jaguar XK150 S 3.8 Drophead Coupe has seen better days - in fact, it currently looks less like a Drophead and more like dropped-on-its-head. Having been crashed by the owner in 1996 and stored in a garage ever since, it is set to be sold at auction for an estimated guide price...

Daniel Alman from Squirrel Hill @DanielAlmanPGH Jaguar commercial from 40 years ago vs one from today: https://youtube.com/watch?v=IJX05mJ8tz4 https://youtube.com/watch?v=rLtFIrqhfng #Jaguar #JaguarCommercial #JaguarCars #Woke #Idoocracy #Marketing #WorstCommercials #TV #TVCommercial #TVCommercials #Television #Horrible #Awful #BigMistake #BadIdea 10:32 PM · Nov 21, 2024

COVENTRY — Luxury vehicle manufacturer Jaguar Cars stunned the automobile industry by releasing a daring three-hour commercial featuring no car and just a naked man putting on a one-man show of the hit Broadway production Hamilton. As part of the company's bold marketing initiative proclaiming a "new era" for the brand, Jaguar marketing executives were confident that a nude man cavorting on a theater stage singlehandedly performing all of the Hamilton roles would convince consumers to purchase new cars. "We decided that the best way to sell cars was to make a commercial you simply can't take your eyes...

KEY POINTS * A rebrand unveiled by classic British car brand Jaguar drew the ire of many on social media this week, as the company prepares to relaunch in 2026 with only electric models. * Jaguar, part of Tata Motors subsidiary Jaguar Land Rover, said the redesigns “preserved iconic symbols while taking a dramatic leap forward.” * Gary Jenkins, managing director of content agency No Brainer, said that if the automaker’s intention was to garner as much attention as possible, “they’ve certainly succeeded.”

The famed British – though Indian-owned – luxury car company, Jaguar, recently caused a social media storm on X as it unveiled its latest ‘Copy nothing’ commercial. Many commentators, including billionaire Elon Musk, quickly mocked the firm over the ad’s strange and apparently disconnected nature. Musk, for example, simply asked if the company even sells cars in his comment.