Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Jaguar CEO steps down after 'woke' rebrand sparked massive social media firestorm
Fox Business ^ | 8/01/25 | Joshua Nelson

Posted on 08/02/2025 6:07:47 AM PDT by Libloather

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company.

Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.

The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan "Copy Nothing."

The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as "create exuberant," "live vivid," "delete ordinary" and "break moulds."

The ad did not feature a car throughout its entire 30-second run.

The video blew up on social media, drawing tens of thousands of comments and nearly 47 million views in 24 hours.

Shortly after the ad premiered, X users piled onto the company for releasing what they called a "Bud Light 2.0" campaign by appearing to focus on wokeness and modernism over selling cars.

"This just made me want to sell my Jaguar and I don’t even own a Jaguar," conservative corporate activist Robby Starbuck joked.

Columnist Jon Gabriel wrote, "This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but you have completely misread the moment. Bud Light 2.0."

(Excerpt) Read more at foxbusiness.com ...


TOPICS: Business/Economy; Conspiracy; Science; Travel
KEYWORDS: automotive; firestorm; jaguar; media; woke

Click here: to donate by Credit Card

Or here: to donate by PayPal

Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794

Thank you very much and God bless you.


Navigation: use the links below to view more comments.
first 1-2021-4041-48 next last
Horrible news.


1 posted on 08/02/2025 6:07:47 AM PDT by Libloather
[ Post Reply | Private Reply | View Replies]

To: Libloather

Brit twit.


2 posted on 08/02/2025 6:10:00 AM PDT by FreedomPoster (Islam delenda est)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

Should have listened to Dudley Moore....

https://youtu.be/XzyNPoI17rE?t=58


3 posted on 08/02/2025 6:10:46 AM PDT by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

should have hired sydney


4 posted on 08/02/2025 6:11:02 AM PDT by joshua c
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

Someone should splice old Sprockets skits together using these ads as bridges.


5 posted on 08/02/2025 6:14:40 AM PDT by BradyLS (DO NOT FEED THE BEARS!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: joshua c

should have hired sydney

Amen to that.


6 posted on 08/02/2025 6:15:53 AM PDT by SharpenedEdge (Stockpile. Prepare. Arm. Train. A Storm is coming.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: FreedomPoster

“”Brit twit.””

Possibly lit Brit twit. Nobody sober could be that stupid. Could they?


7 posted on 08/02/2025 6:17:14 AM PDT by Danie_2023
[ Post Reply | Private Reply | To 2 | View Replies]

To: Libloather

That didn’t take long!


8 posted on 08/02/2025 6:17:51 AM PDT by Lockbox (politicians, they all seemed like game show host to me.... Sting)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather
I’m stunned. I mean, it was such a good ad campaign.


9 posted on 08/02/2025 6:18:14 AM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s²)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

Have to admit - with all the stupid commercials out there, this one was one of the worst - they plugged freaks and left the car out of it....


10 posted on 08/02/2025 6:18:44 AM PDT by trebb (So many fools - so little time...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

When the Infinity car brand began years ago, they started with abstract ads on the Sunday morning talkers. Just landscapes with a road running through them. I figured they were selling a new upscale car based on where the ads were placed (Sunday wonk fests) and the one thing missing from what would otherwise be a car ad.


11 posted on 08/02/2025 6:19:00 AM PDT by BradyLS (DO NOT FEED THE BEARS!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

Didn’t realize there are not enough freaks out there to make a profit . Probably thought everyone will love me when I do this ,LOL


12 posted on 08/02/2025 6:21:08 AM PDT by butlerweave
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

I am sure he will walk away with seven figures $ as a parting agreement.


13 posted on 08/02/2025 6:21:55 AM PDT by volare737 ( Diversity is something to be overcome, not celebrated. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: joshua c

🌟Post of the Day!🌟


14 posted on 08/02/2025 6:24:14 AM PDT by BradyLS (DO NOT FEED THE BEARS!)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Libloather

Build more XKEs. Keep Lucas out of the picture. You’ll sell millions and millions.


15 posted on 08/02/2025 6:25:26 AM PDT by Da Coyote
[ Post Reply | Private Reply | To 1 | View Replies]

To: BradyLS

16 posted on 08/02/2025 6:27:04 AM PDT by rlmorel (Factio Communistica Sinensis Delenda Est.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Da Coyote

“Lucas: The Father of Darkness”


17 posted on 08/02/2025 6:28:02 AM PDT by rlmorel (Factio Communistica Sinensis Delenda Est.)
[ Post Reply | Private Reply | To 15 | View Replies]

To: DoodleBob


Frog: Well, people know the name, sir.

Boss: They certainly do know the name - they burnt the factory down.
18 posted on 08/02/2025 6:28:15 AM PDT by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 9 | View Replies]

To: Libloather

Liberals have finally begun to suffer with liberal fatigue, a side effect of Chronic Long-TDS.


19 posted on 08/02/2025 6:29:54 AM PDT by blackdog ((Z28.310) "Diggin the scene with a gangster lean" (Mayfield, Curtis) )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Libloather

I’m thinking that the mistake Jaguar made was thinking that the rest of the world would be understand this form of advertising and the message that they’re being sent about today’s society, when it really only works on people capable of receiving that message and understanding it, in other words, people who only are in the UK and a few other countries in Europe (personally, the ads look like total shit to me, but then I’m not ‘cultured’ like the UK types).

Most likely, they’ll now understand that relying on the UK market is not a good idea since the country is economically destroyed by trying to ‘punish’ Russia and Net Zero, so they really have to reach out to other countries, if they want to stay in business, and they may find people in those countries not as accepting of their message, so they’ll have to change it a bit.


20 posted on 08/02/2025 6:37:59 AM PDT by BobL (Trusting one's doctor is the #1 health mistake one can make.)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-48 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson