Posted on 08/05/2024 11:15:50 AM PDT by simpson96
* Jaguar is in the midst of reinventing the brand, reducing sales volume, and going EV-only.
* JLR is looking to trim down the number of Jaguar outlets across Canada.
* Dealers who invested heavily in the brand are not satisfied, and want compensation.
Jaguar Land Rover (JLR) dealers in Canada are gearing up for a joint lawsuit as the company wants to reconfigure how the brand operates. Jaguar’s new ultra-luxury strategy involves going all-electric and will shake up how cars are sold while drastically reducing sales expectations.
While Land Rover has seemingly managed to be doing quite well, Jaguar has been quietly reinventing itself. After shelving a proposed XJ-replacement EV back in 2021, the brand decided to ditch the German-dominated premium space and move further upmarket, chasing fatter margins and lower volumes in the vein of Aston Martin and Bentley. Read: Jaguar Land Rover Could Use EV Platform From Chery’s Exeed Brand
However, fewer cars mean fewer dealers and the company’s new electric vehicle strategy isn’t working well with its existing Canadian partners. According to industry insiders, Jaguar has planned to massively downsize its sales numbers from a target of 8,000 units to just 700 per year. The company also expects to transition to an online retail model.
(Excerpt) Read more at msn.com ...
So much for the V12
“The company also expects to transition to an online retail model.”
They’ll soon be transitioning to the bankruptcy model.
The were proud to pay the gas guzzler tax!
How can one make electric Jaguar?
Yes, they can make a electric car and call it Jaguar, but it will not be one!
But the burning question (pun intended) is can they figure out how to make an EV leak oil? And will the electrical systems still be made by The Prince of Darkness?
..."in 2023, Tata Motors announced plans to move Jaguar further upmarket, following years of zero-profitability and poor sales."
All EV? It’s will be the only British brand that doesn’t leak oil.
I agree. Bound to be amazing cars, from the country known for excellence in automotive electronics...
I wonder what EV sports car brand Bond would opt for?
Whatever Q gives him, I guess. smh
So much for the V12
= = =
Maybe the 12V?
IF you think charging stations are few & far between in the USA-—CANADA is thinner.
“All EV? It’s will be the only British brand that doesn’t leak oil.”
The British will find a way. Either with the electric motor cooling or the transmission (some EV’s have simple transmissions), it’ll happen.
I drove an E-type once or twice back in the day. What an experience!
It was a ‘63 roadster.
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