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Jaguar Land Rover 'on brink of going back to petrol' after fury at 'woke' rebrand
Express ^ | January 26, 2026 | Luke Chillingsworth, Cars Reporter

Posted on 01/29/2026 5:49:52 PM PST by DoodleBob

Jaguar Land Rover could soon develop a part-petrol road car despite planning to go completely electric, according to reports. The British brand is reportedly drawing up plans for a vehicle powered partly by a combustion engine, which will be known as a “range-extended electric vehicle”.

This is likely to have a small petrol engine fitted to charge the main battery. But the component could be fitted to ease drivers' concerns about running out of power. According to experts, an additional petrol engine could extend the range of new Jaguar cars by around 400km, rising from 700km to 1,100km.

The iconic Jaguar and Land Rover logos are prominently displayed on a modern building, signifying luxury automotive excellence and British heritage.

Despite The Sunday Times reports, Jaguar seemed to suggest that nothing was changing, although they didn’t deny a petrol-powered car was in the works.

In a statement to Express.co.uk, a spokesperson for Jaguar Land Rover said: “Our plans to reinvent Jaguar as an electric-only luxury automotive brand are unchanged. Last month, prototype passenger rides received overwhelmingly positive reactions from global media, and we are looking forward to unveiling the first new electric Jaguar later this year. "

Jaguar unveiled its major brand overhaul at the end of 2024, ditching its focus on elegant and sporty designs to focus on electric models. As part of this, Jaguar revealed its dramatic new Type 00 model, which looked completely different from models previously revealed.

The rebrand was quickly blasted, with many considering the new approach to be “woke”. Last year, Rawdon Glover, managing director of Jaguar, seemed to suggest that Jaguar had made mistakes with the rebrand.

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Rawdon told Autocar: “The past is vital after all, we're in our 90th year but perhaps we haven't explained well enough that Jaguar shouldn't want to repeat itself. It's not in our DNA. Look at the step from E-Type to XJS.

“One of my key learnings since we first showed the Concept 00 a year ago has been that we didn't take enough time to explain why Jaguar had to change. When you lay that out clearly, people tend to get it."


TOPICS:
KEYWORDS: jaguar; woke
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1 posted on 01/29/2026 5:49:52 PM PST by DoodleBob
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To: DoodleBob

Oh I don’t know. This photo makes me want to drive. Something with big V8 and a dozer blade on the front.


2 posted on 01/29/2026 5:53:34 PM PST by Frank Drebin (And don't ever let me catch you guys in America!)
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To: DoodleBob

British my arse. Jaguar Land Rover is an Indian company. That’s why they suck even worse than the British did.


3 posted on 01/29/2026 6:03:57 PM PST by HYPOCRACY (Wake up, smell the cat food in your bank account. )
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To: DoodleBob

I think hybrid is the way to go.
Gas engines are good at idling.
Electric is good at accel, and decel actually recharges them.


4 posted on 01/29/2026 6:05:25 PM PST by Mr. K (no i think 10%consequence of repealing obamacare is worse than obamacare itself.)
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To: DoodleBob
Jag/LR both still suck as does all British industry..
5 posted on 01/29/2026 6:10:03 PM PST by A strike (F AirstripOne. & No more dots.)
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To: DoodleBob
The iconic Jaguar and Land Rover logos are prominently displayed on a modern building, signifying luxury automotive excellence and British heritage.

Calling Miss Amelia to the rescue.

6 posted on 01/29/2026 6:10:59 PM PST by AndyJackson
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To: Mr. K

“Gas engines are good at idling.”

Gas engines are inefficient when idling.


7 posted on 01/29/2026 6:12:31 PM PST by TexasGator (/I1I1i')
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To: T.B. Yoits

8 posted on 01/29/2026 6:12:45 PM PST by T.B. Yoits
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To: DoodleBob
Last month, prototype passenger rides received overwhelmingly positive reactions from global media

Following the global media into Eurotrash hell.

9 posted on 01/29/2026 6:13:13 PM PST by AndyJackson
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To: DoodleBob

“Last month, prototype passenger rides received overwhelmingly positive reactions from global media”

Mistake number one. They don’t sell cars to the global media.

Mistake number two. The longer they go from designing, producing, and selling cars and satisfying actual buyers, the harder it will be to get back into the practice.


10 posted on 01/29/2026 6:13:14 PM PST by alternatives?
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To: HYPOCRACY

India? Bring back the rickshaw. I want to go in style.


11 posted on 01/29/2026 6:17:06 PM PST by BipolarBob (These violent delights have violent ends.)
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To: DoodleBob

Does that look like a crew you want designing and building your car?

Would you board an aircraft if that was the crew that designed and built the aircraft?


12 posted on 01/29/2026 6:18:25 PM PST by Organic Panic ('Was I molested. I think so' - Ashley Biden in response to her father joining her in the shower)
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To: HYPOCRACY
Jaguar Land Rover is an Indian company.

Yes, Tata Motors are the suckers who bought Jaguar and Land Rover in 2008 from Ford who had owned Jaguar since 1990 and Land Rover since 2000.

13 posted on 01/29/2026 6:19:14 PM PST by T.B. Yoits
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To: DoodleBob

it was the gay advertising


14 posted on 01/29/2026 6:21:10 PM PST by Mr. K (no i think 10%consequence of repealing obamacare is worse than obamacare itself.)
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To: HYPOCRACY

Tata makes some good heavy equipment. I wouldn’t trust a car from them though. Sad they go mixed in with Hitachi. All the good Indian engineers escaped that dump.


15 posted on 01/29/2026 6:22:14 PM PST by Organic Panic ('Was I molested. I think so' - Ashley Biden in response to her father joining her in the shower)
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To: A strike

The boss about 20 years ago had a Jag as the company car. Biggest pile of junk ever made. I think it was abandoned and broken down in Calgary because it never came back when a designer drove to a shop up there.


16 posted on 01/29/2026 6:25:01 PM PST by Organic Panic ('Was I molested. I think so' - Ashley Biden in response to her father joining her in the shower)
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To: Organic Panic

“We needed to take risks, we needed to be fearless, and in doing so, we recognized that the design might polarize,” Rawdon Glover, Jaguar’s managing director, said in an interview with the Wall Street Journal. “That’s absolutely OK. It doesn’t need to be for everybody.”

Glover said the marketing campaign introduced “a new design language, to reflect the new luxury positioning and appeal to a younger, affluent audience interested in design who may have associated Jaguar with a very male midlife crisis.”

“Jaguar expects only 15% of its current customers to buy its cars once its rebrand is complete,” WSJ reports.


17 posted on 01/29/2026 6:25:02 PM PST by DoodleBob (Gravity's waiting period is about 9.8 m/s²)
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To: DoodleBob
Jaguar needs to get back to what they used to do.


18 posted on 01/29/2026 6:26:16 PM PST by dfwgator ("I am Charlie Kirk!")
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To: BipolarBob

I have a rickshaw. You can pull it for me. Chop chop!


19 posted on 01/29/2026 6:26:32 PM PST by HYPOCRACY (Wake up, smell the cat food in your bank account. )
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To: DoodleBob

If I were ever to buy an electric car, it would need a gas backup.


20 posted on 01/29/2026 6:26:59 PM PST by roving
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