“We needed to take risks, we needed to be fearless, and in doing so, we recognized that the design might polarize,” Rawdon Glover, Jaguar’s managing director, said in an interview with the Wall Street Journal. “That’s absolutely OK. It doesn’t need to be for everybody.”
Glover said the marketing campaign introduced “a new design language, to reflect the new luxury positioning and appeal to a younger, affluent audience interested in design who may have associated Jaguar with a very male midlife crisis.”
“Jaguar expects only 15% of its current customers to buy its cars once its rebrand is complete,” WSJ reports.
I am in aerospace and have been near 25 years all over the world. The last thing you want to hear is “we are rebranding.” Or anything with the prefix “re.” I have been through it all.
We are a stuffy old bunch who actually think airplanes should take off and land safely.
But what do I know...
Insane. How can any company be proud announcing they plan to lose 85% of their customers? Fags and trannies are, what, 2% of the population? Are they gonna buy up all the Faguir stock? Even the homos in the US just bought Miatas. Oh well. It will be fun enjoying the continued self destruction of Faguire.