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Rawdon told Autocar: “The past is vital after all, we're in our 90th year but perhaps we haven't explained well enough that Jaguar shouldn't want to repeat itself. It's not in our DNA. Look at the step from E-Type to XJS.

“One of my key learnings since we first showed the Concept 00 a year ago has been that we didn't take enough time to explain why Jaguar had to change. When you lay that out clearly, people tend to get it."

A bunch of idiots. Just ask their repeat customers what they want. They same thing can be said of Budweiser. They spent millions going woke and lost billions by using a transvestite as their cheerleader. Idiots on steroids were they. All they had to do was just stand outside of grocery stores, inside bars, etc. and ask those that were drinking Budweiser or buying Budweiser what they thought about a transvestites spokesman, spokeswomen, spokes-it for Budweiser. It would probably be wise not to survey Biker Bars. LOL.

I am not a statistician but could have easily done this survey for a mere million bucks and it would be accurate. I would hire the statistician. My job would be to find out who drinks Budweiser and talk to them. Budweiser already has the data to give to me. I would just need to interview them. The statistician crunches the numbers. I suspect me and the statistician would have easily been 400 K each ahead.

I say this not in jest. If you do not know your customer you will loose your customer. Budweiser will never recover from this and will never be number one again. The reason is many left Budweiser because of what they did and discovered far better brews than Bud. It is really bad beer. IPA is beer and oddly others not IPA. Yuengling being one and many micro brewers around the nation. I will say this about those insane left wing hippies left over from the 60s up in the Northwest, THEY BREW GOOD BEER AND IN PARTICULAR IPA.