Posted on 05/09/2025 9:50:29 PM PDT by Red Badger
Five months after Jaguar Land Rover (JLR) effectively “Bud Light’d” itself with a woke social media campaign, the British automaker is reportedly severing ties with its ad agency, according to British media.
But why now—half a year later? The backlash over its controversial woke rebranding occurred last fall, yet the company’s pronoun-wielding executive publicly defended the cringe ad at the time.
The Telegraph first reported that JLR was severing ties with its ad agency, Accenture Song, after the marketing disaster on November 19.
Elon Musk asked JLR: “Do you sell cars?”
In 2021, Accenture Song joined forces with Spark44, JLR’s client-agency joint venture, to create a new marketing approach for JLR’s shift to an electric-first, modern luxury business.
But JLR’s marketing blunder was merely a repeat of Bud Light’s trans activism and a lesson for corporations not to stack their teams with woke activists.
Much like Bud Light’s disastrous foray into identity politics, JLR fell into the same woke trap. Now, the brand is paying the price as a multi-year sales decline deepens.
Days after the ad was launched and backlash erupted, Jaguar boss Rawdon Glover said the ad’s “intended message” had been lost in “a blaze of intolerance” on social media platforms and rejected the notion that the video was woke.
“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Glover stated. On LinkedIn, the executive still promotes his pronouns…
Unlike JLR, Volvo’s ad team read the room. Sensing the Overton Window had shifted away from far-left wokeism toward themes of family, tradition, and stability—they released this…
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it… pic.twitter.com/wkmghuP4ye— Guillaume Huin (@HuinGuillaume) November 21, 2024
Revisiting the earlier question: Why did JLR wait six months to start searching for a new ad agency?
Was it due to slumping sales, or perhaps pressure related to tariffs? We may never get the full story—but what’s clear is this: woke marketing is dead. Companies view the purple-haired college graduate as an increasing liability rather than an asset.
Why does Aston Martin get it?
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IIUC, Jag isn’t selling those Obama-nations yet. I’ve yet to see a real picture of one.
Maybe they’ve punted on The Homer and decided to build something hetero people might want to be seen in?
So yeah, the ads were ridiculous art-school creep shows, but maybe they did fit the product. All too well.
How can a sales decline deepen, when they have stopped making cars altogether?
Jaguar could improve their sales if they had BOGO promotions. Then buyers could always have a car to drive while the other one is in the shop.
They need Don Draper and Stirling-Cooper.
There doesn’t look like there’s room around the wheel in the fender-wells for the suspension to accommodate a speed bump or chuck hole.
I’ve seen that a lot lately. I just don’t get it.
It looks like the Batmobile from Batman:the Animated Series. Just needs to come in black.
The ad is repulsive and does not cause one to desire to purchase any product of any type.
They’re gonna butch it up with the White Guys for Harris” ad agency. “You’re man enough to vote for Kamala, you’re man enough for a Jag.”
They’re obviously not serious since they let such a travesty happen in the first place.
Ugly people - ugly cars...
Jaguar now owned by Tata Motors. An Indian car making company. Very big. Jaguar does very little notable stuff. Was cool in the late 50’s/60’s.....along with MG/Triumph/Mini....British invasion and all y’know...
Were they designing a car for people or for Barbie and Ken?
UGLIEST AD EVER!
Three inches of road clearance.
Run over a small rock or other debris in the road or hit a pothole and guess what happens when the battery housing is ruptured...
Grandpa hadda XKE.
POS that broke all the time, sat in the carport.
Bingo. Who are Jaguar’s customers? They’re generally at least mid 30s and older males who already are successful or who are moving up the ladder of success and want to project an image of success, refinement and class. They’re not purple haired, nipple pierced, tatted up gay boys straight out of art school. After this ad campaign, I wouldn’t be caught dead in a Jaguar. I suspect a lot of others who had considered buying from them feel the same way and will now buy a BMW or a Mercedes or Audi or Acura instead.
I used to hate it when idiots mispronounced the brand name as “Jag-wire”.
Now it seem totally appropriate.
Or maybe “Jag-fire” is closer to reality, since as they burn they emit the same toxin that made Zyklon-B so special.
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