The ad is repulsive and does not cause one to desire to purchase any product of any type.
Bingo. Who are Jaguar’s customers? They’re generally at least mid 30s and older males who already are successful or who are moving up the ladder of success and want to project an image of success, refinement and class. They’re not purple haired, nipple pierced, tatted up gay boys straight out of art school. After this ad campaign, I wouldn’t be caught dead in a Jaguar. I suspect a lot of others who had considered buying from them feel the same way and will now buy a BMW or a Mercedes or Audi or Acura instead.
.......after the incomprehensible, abysmally bad ad launched, Jaguar’s Rawdon Glover said........
<><>the ad’s “intended message” had been lost in “a blaze of intolerance”
<><>backlash erupted on social media platforms,
<><>Glover rejected the notion that the ad was “woke.”