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Bud Light sales are never going to recover. And yet now is the time to buy shares of its brewer, Anheuser-Busch InBev, say analysts at Citi. Analysts argue that the weakness in U.S. volumes — where Bud Light sales are deteriorating even after more than a year of a consumer boycott — are being offset by lower costs and ongoing strong margin expansion. Bud Light sales first started to fall following a backlash to a social-media campaign with transgender influencer Dylan Mulvaney. Even more than a year removed from the eruption of the controversy, Bud Light sales are still deteriorating...

Shane Gillis x Bud Light | Wrong Commercial

Jaguar is being blasted on social media for its ultra-woke commercial featuring androgynous models and not even a single car, with conservatives dubbing the ad “Bud Light 2.0.” The Jaguar commercial, which was posted to the car company’s social media on Tuesday, showed only androgynous individuals clad in bizarre attire that would hardly fit in at a fashion show. The advertisement also failed to showcase even one single vehicle from the luxury car company. The Jaguar ad also featured what appears to be a man wearing a dress, and included messaging that read, “create exuberant,” “live vivid,” “delete ordinary,” and...

This is the self-styled marketing guru who masterminded the 'woke' rebranding of the iconic Jaguar car which has sparked furious reaction and ridicule around the world, MailOnline can reveal. Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic British car company. Originally from the USA, Pietrosanti lives in a £975,000 house in Milton Keynes with his Scottish husband Paul, who he has been with for 12 years, and cockapoo Mia.

The meltdowns I’ve seen by Kamala Harris supporters since Donald Trump exceeded all expectations and trounced her in the polls has been epic. They cannot fathom why over 73 million people flipped the lever for Trump over their savior. They are so out of touch with regular Americans that this election cycle should aptly be called their Bud Light moment. On April 1, 2023, Dylan Mulvaney, a man who calls himself transgender and dresses in women’s clothing, wears makeup, and had nearly 11 million social media followers, posted a clip advertising his partnership with Bud Light in conjunction with March...

Tesla CEO Elon Musk didn’t hold back after watching Jaguar’s hallucinogenic relaunch commercial. The ad, meant to mark a new chapter for the iconic British automaker, had many viewers wondering if Jaguar was selling cars or auditioning for a spot in a high-fashion runway show. Musk’s dry humor shone through when he quipped on X (formerly Twitter), “Do you sell cars?”—a question that summed up the collective confusion. Jaguar isn’t just looking for a comeback; it’s aiming for a full-on reincarnation. Part of Jaguar Land Rover’s (JLR) ambitious Reimagine strategy, the plan includes ditching the old and embracing an entirely...

A new study has showcased the most popular beers across the United States based on internet search data, highlighting regional preferences. While some household names top the charts, the analysis by health research company Innerbody.com, which used Google Trends data, revealed some surprising state-by-state favorites. The top three most popular beers in the United States are: Corona Bud Light Modelo Corona is the most popular overall, leading in numerous states, especially in the South. States like Alabama, Florida and Georgia showed a preference for the Mexican beer, demonstrating its appeal far beyond its home country. On the West Coast, Mexican...

When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last spring, they sent sales of the beer plummeting in a rare success in the long history of consumer movements. Even more improbably, the backlash continues to hammer Bud Light and strain independent local wholesalers more than a year later, according to third-party sales data shared with ABC News as well as interviews with six Anheuser-Busch wholesalers. Most of the wholesalers, small- and medium-sized businesses that draw a significant portion of their revenue from Bud Light, said they...

After a disastrous partnership with trans influencer Dylan Mulvaney that reportedly cost the brand over $1 billion in lost sales last year, Bud Light has returned to its roots. The inch toward redemption started with a 2024 Super Bowl commercial featuring Peyton Manning and Post Malone. This week, Bud Light released a new ad starring comedian Shane Gillis — and it’s a full-on embrace of the brand’s fratty, frivolous ethos that, for decades, turned their ads into pop culture touchstones. And Dilly Dilly to that. If 2023 was peak woke, 2024 will be known as the year that DEI died...

Conservative activist Robby Starbuck has gotten Lowe's, Tractor Supply, Jack Daniel's, and John Deere to retreat from identity-based employee policies and donations to left-wing activism. Hardware retail chain Lowe’s is the latest major brand to announce a retreat from “woke” policies, again driven by pressure from conservative filmmaker Robby Starbuck. Starbuck announced Monday on X that he had notified Lowe’s that he was planning another of his now-trademark exposés against the company’s left-wing corporate policies, to which Lowe’s responded by announcing multiple changes to those policies. Specifically, the company will stop participating in the Corporate Equality Index social credit system...

Bud Light fell to third place in U.S. beer sales as Michelob Ultra took its place behind the top-selling Modelo, reinforcing the impact of the 2023 Bud Light boycott, which toppled the brand from its No. 1 spot. In the four weeks ending July 6, the U.S. beer market was led by Modelo—which overtook Bud Light last May—with 9.7%, followed by Michelob Ultra with 7.3%, Bud Light with 6.5% and Corona Extra sitting just below 6%. The crucial four-week period includes the July Fourth weekend, which can heavily impact a beer brand’s yearly performance, according to the Wall Street Journal....

Congratulations, America. We are wrapping up one the wildest, most historical weeks in modern history with a huge win: Bud Light is officially dethroned as our No. 1 beer. All Hail the new King Modelo Especial! After Bud Light’s leadership decided to utterly destroy their brand and careers by hiring Dylan Mulvaney — a biological male who dresses up as a horrendously insulting parody of a woman — as their brand ambassador, America bit back by deciding to boycott Bud’s bullsh*t. Modelo Especial is officially America’s top choice of beer, ending a decades-long rule by Bud, according to The Wall...

Bud Light's popularity continues to decline more than a year after a boycott disrupted the US beer industry. A backlash that began last April - after the beer giant used a transgender influencer in an advert - has snowballed, new sales figures show. Back then, Bud Light was the undisputed top-selling beer in American stores by a margin. It had held the place for decades. It fell below Modelo Especial last summer - and now it has slipped to No3 behind Michelob Ultra. Coors Light could overtake Bud Light by the end of the year if the fall in sales...

It was inevitable that when Disney took over the venerable British sci-fi show, it would use it to advance the LGBTQ+ agenda. In 1963, the BBC debuted Dr. Who, a show about an earth-friendly alien who zooms around time and space in his “Tardis,” a spaceship disguised as a 1960s-era police callbox. In every episode, he has exciting adventures with his female sidekick and often saves mankind from bad aliens. The original show was retired in 1983, only to be rebooted in 2005. Along the way, the Doctor periodically “regenerated,” allowing new actors to replace the old ones. The latest...

Just over one year following Bud Light’s terrible decision to hire transgender influencer and professional toddler Dylan Mulvaney to promote its once pro-America beer, the company's sales are plummeting. Again. According to the first-quarter earnings report released Wednesday, Anheuser-Busch, Bud Light’s parent company, has decreased 9.1% in revenue in the U.S. The news comes more than a year after Mulvaney dressed up as a wannabe Katherine Hepburn with black gloves, pearls and red lipstick in an attempt to help Bud Light sell more beer. Mulvaney was also gifted a custom Bud Light can with his face printed on it, which...

Grocery stores that stock Bud Light are planning to shrink the shelf space allotted to the nation’s formerly top-selling beer — by nearly 20% in some parts of the country — after sales tanked following a boycott over its advertising partnership with trans influencer Dylan Mulvaney. The Anheuser-Busch brand — which was knocked off its perch this year by Modello after more than two decades at the top — will be squeezed out as store managers rearrange the alcoholic beverages section to give more precious real estate to better-selling beers, according to Bloomberg News. “Anheuser-Busch’s beers will lose a range...

...Our findings indicate that in the three months following the controversy, Bud Light sales and purchase incidence were about 28% lower than the same time period in prior years. Notably, this initial decline was more pronounced in predominantly Republican counties (as measured by the 2020 presidential vote) than predominantly Democratic counties. Both sales and purchase incidence decreased by about 32% in more Republican counties versus 22% in more Democratic counties. However, unlike with other consumer boycotts, Bud Light has not bounced back quickly. The sales decline persisted for close to eight months, with sales and purchase incidence down by 32%...

Hello, dolls! Transgender influencer Dylan Mulvaney has wriggled back into the spotlight to celebrate a second year cosplaying a biological female. The great brand-destroyer teased 10-million-plus TikTok followers this week with a 'surprise.' But did anyone anticipate the assault on eyes and ears that was about to be unleashed? Titled 'Days of Girlhood,' it was a music video no one asked for, named after the viral TikTok chronicle of Mulvaney's male-to-female gender transition. That social media series hit all of the classic sexist tropes: women are addicted to clothes, cry when they see bugs, regularly frolic in meadows and can't...

Ever since right-wing influencers orchestrated a boycott of Anheuser-Busch products last year for collaborating with trans influencer Dylan Mulvaney, they have been foaming at the mouth for a new product to boycott for incredibly stupid, hateful reasons. First, it was Frosted Flakes, due to its mascot posing for a photo with Mulvaney at the Tony Awards (a cultural event beloved by the right due to the absence of LGBTQ people in musical theater). Then, it was Cracker Barrel, because during Pride Month, the restaurant chain had the temerity to acknowledge the existence of gay people on its socials. Now,...