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Five months after Jaguar Land Rover (JLR) effectively “Bud Light’d” itself with a woke social media campaign, the British automaker is reportedly severing ties with its ad agency, according to British media. But why now—half a year later? The backlash over its controversial woke rebranding occurred last fall, yet the company’s pronoun-wielding executive publicly defended the cringe ad at the time. The Telegraph first reported that JLR was severing ties with its ad agency, Accenture Song, after the marketing disaster on November 19. Elon Musk asked JLR: “Do you sell cars?” In 2021, Accenture Song joined forces with Spark44, JLR’s...

Remember Alissa Heinerscheid? Bud Light marketing VP behind Dylan Mulvaney partnership takes leave of absence, will be replaced by Budweiser exec Anheuser-Busch's Dylan Mulvaney disaster is not going away. NOTTHEBEE.COM https://notthebee.com/article/bud-light-marketing-vp-behind-dylan-mulvaney-partnership-takes-leave-of-absence Whatever happened to Ms. Heinerscheid after the Bud Light fiasco, you may ask? Now we know. Beyond Parody: LIV Golf — the league trying to make pro-golf tournaments more like massive frat parties — has hired the lady that almost killed @BudLight, who infamously said she hated Bud Light's "fratty" image.Good luck with that,@LIVgolf_league! https://t.co/4XNo7Vmz40 pic.twitter.com/WBp3KJ2Tci— Will Hild (@WillHild) April 8, 2025Yes, the woman who almost singlehandedly destroyed the...

Former Republican Rep. Adam Kinzinger wonders "why is it that whenever Republicans decide to boycott a company like Bud Light or Disney, it's okay? Yet when the rest of America protests against a company like Tesla because the CEO is running around telling Americans what government spending they can live without, then all of a sudden it's a crime. Why do we let them get away with double standards." Attorney General Pam Bondi explained that "there is no double standard. Boycotting a company's merchandise is a perfectly legal action. In a free society every individual can freely choose what they...

Brewing company Anheuser-Busch, whose headquarters is located in St. Louis, Missouri, has pulled its support from St. Louis’ PrideFest after 30 years. Nonprofit Pride St. Louis announced the company’s move on Tuesday, with organization President Marty Zuniga saying that Anheuser-Busch had been a key supporter of the event for 30 years, per STLPR. "For them to walk away from the table in negotiations, simply to note that, ‘we just don’t see the value in it anymore,’ it’s like a bad breakup," Zuniga said. He noted that other large corporate sponsors are "coming in at historic lows" in terms of funding,...

Authorities, including the FBI, are investigating several attacks on Elon Musk-led Tesla’s vehicles across the US. On Tuesday, a person dressed in black set fire to several Teslas at a repair facility in Las Vegas. Officials are probing the incident as a possible act of ‘domestic terrorism’. Meanwhile, social media users are likening the anti-Tesla movement to the boycott popular beer brand Bud Light faced after collaborating with TikTok personality Dylan Mulvaney, a transgender woman

When culture warriors become literal corporate sell-outs, they shouldn’t be surprised when the laws of economics come and bite them in the ass. There’s a reason ‘go woke go broke’ has become axiomatic. Even institutions as big as Disney and Bud Light have learned they are not too big to feel the sting of a spurned public returning the favor. As for politics, there aren’t many corporate political attention whores louder than Ben and Jerry’s ice cream. Ben & Jerry’s sold their company to Unilever in 2000, with the expectation that they could continue their political grandstanding. It looks like,...

CNN has honored trans-identified influencer Dylan Mulvaney as its "game changer" of the week, with the social media influencer saying he told his mom as a small child that he thought "God made a mistake." Video footage shared by the left-leaning media watchdog Media Matters of America shows that CNN recognized Mulvaney as its "game changer" Friday. The profile segment on the activist aired on "CNN News Central" and comes nearly two years after the presence of Mulvaney's face on a special promotion can of Bud Light drew a conservative boycott against the beer company led by country and rock...

Dylan Mulvaney, a flamboyant publicity hound who claims that he is a woman, has remained resolutely mum ever since he destroyed Bud Light, which was once the most popular beer brand in the country. After Mulvaney posted video of himself in April 2023 taking a bubble bath surrounded by cans of the brew with his cheesy mug front and center on each can, Bud Light sales went into a tailspin, and even now they have not fully recovered. Now Mulvaney is finally giving his take on the controversy, and — surprise, surprise — is playing the victim. Fox News reported...

On that day, a brand that had been the top-selling beer in America for over two decades launched a social media campaign that would rock its customers, and not in a good way. Starring a transgender activist, Dylan Mulvaney, it celebrated Mulvaney’s first year of “girlhood.” .. millions of consumers from across the political spectrum were offended by it, too. Nearly two years later, Bud Light has yet to win beer lovers back; sales remain roughly 40 percent below where they were before the boycott began. Some analysts say the beer might never recover.

Altria is selling off part of its 10% stake in Anheuser-Busch InBev, valued at about $2.2 billion. The tobacco giant said it would use the proceeds to purchase its own shares. Anheuser-Busch InBev has been hurt by the loss of Bud Light sales related to the boycott over the beer maker's relationship with transgender influencer Dylan Mulvaney. American Depositary Receipts (ADRs) of Anheuser-Busch InBev (BUD) slumped more than 5% Thursday after Altria (MO) slashed part of its 10% stake in the beer maker at a discounted price. Altria announced that it would be selling 35 million of its 195 million...

In 2023, Bud Light had one of the worst years of its existence as it faced a massive boycott and lost its spot as the top-selling beer brand in America. The controversy surrounding Bud Light erupted in April of that year after the beer brand featured Dylan Mulvaney, a transgender social media influencer, in a social media campaign that promoted a $15,000 giveaway

Bud Light sales are never going to recover. And yet now is the time to buy shares of its brewer, Anheuser-Busch InBev, say analysts at Citi. Analysts argue that the weakness in U.S. volumes — where Bud Light sales are deteriorating even after more than a year of a consumer boycott — are being offset by lower costs and ongoing strong margin expansion. Bud Light sales first started to fall following a backlash to a social-media campaign with transgender influencer Dylan Mulvaney. Even more than a year removed from the eruption of the controversy, Bud Light sales are still deteriorating...

Shane Gillis x Bud Light | Wrong Commercial

Jaguar is being blasted on social media for its ultra-woke commercial featuring androgynous models and not even a single car, with conservatives dubbing the ad “Bud Light 2.0.” The Jaguar commercial, which was posted to the car company’s social media on Tuesday, showed only androgynous individuals clad in bizarre attire that would hardly fit in at a fashion show. The advertisement also failed to showcase even one single vehicle from the luxury car company. The Jaguar ad also featured what appears to be a man wearing a dress, and included messaging that read, “create exuberant,” “live vivid,” “delete ordinary,” and...

This is the self-styled marketing guru who masterminded the 'woke' rebranding of the iconic Jaguar car which has sparked furious reaction and ridicule around the world, MailOnline can reveal. Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic British car company. Originally from the USA, Pietrosanti lives in a £975,000 house in Milton Keynes with his Scottish husband Paul, who he has been with for 12 years, and cockapoo Mia.

The meltdowns I’ve seen by Kamala Harris supporters since Donald Trump exceeded all expectations and trounced her in the polls has been epic. They cannot fathom why over 73 million people flipped the lever for Trump over their savior. They are so out of touch with regular Americans that this election cycle should aptly be called their Bud Light moment. On April 1, 2023, Dylan Mulvaney, a man who calls himself transgender and dresses in women’s clothing, wears makeup, and had nearly 11 million social media followers, posted a clip advertising his partnership with Bud Light in conjunction with March...

Tesla CEO Elon Musk didn’t hold back after watching Jaguar’s hallucinogenic relaunch commercial. The ad, meant to mark a new chapter for the iconic British automaker, had many viewers wondering if Jaguar was selling cars or auditioning for a spot in a high-fashion runway show. Musk’s dry humor shone through when he quipped on X (formerly Twitter), “Do you sell cars?”—a question that summed up the collective confusion. Jaguar isn’t just looking for a comeback; it’s aiming for a full-on reincarnation. Part of Jaguar Land Rover’s (JLR) ambitious Reimagine strategy, the plan includes ditching the old and embracing an entirely...

A new study has showcased the most popular beers across the United States based on internet search data, highlighting regional preferences. While some household names top the charts, the analysis by health research company Innerbody.com, which used Google Trends data, revealed some surprising state-by-state favorites. The top three most popular beers in the United States are: Corona Bud Light Modelo Corona is the most popular overall, leading in numerous states, especially in the South. States like Alabama, Florida and Georgia showed a preference for the Mexican beer, demonstrating its appeal far beyond its home country. On the West Coast, Mexican...

When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last spring, they sent sales of the beer plummeting in a rare success in the long history of consumer movements. Even more improbably, the backlash continues to hammer Bud Light and strain independent local wholesalers more than a year later, according to third-party sales data shared with ABC News as well as interviews with six Anheuser-Busch wholesalers. Most of the wholesalers, small- and medium-sized businesses that draw a significant portion of their revenue from Bud Light, said they...

After a disastrous partnership with trans influencer Dylan Mulvaney that reportedly cost the brand over $1 billion in lost sales last year, Bud Light has returned to its roots. The inch toward redemption started with a 2024 Super Bowl commercial featuring Peyton Manning and Post Malone. This week, Bud Light released a new ad starring comedian Shane Gillis — and it’s a full-on embrace of the brand’s fratty, frivolous ethos that, for decades, turned their ads into pop culture touchstones. And Dilly Dilly to that. If 2023 was peak woke, 2024 will be known as the year that DEI died...