Trump offers Cracker Barrel simple piece of advice to become 'WINNER' again after 'woke' logo rebrand backfires

Daily Mail UK ^ | August 26, 2025 | CHARLIE SPIERING

[Morgana]

President Donald Trump could not resist offering his opinion on the great Cracker Barrel rebrand debate, urging the iconic American restauranteur to capitalize on their negative publicity for maximum brand awareness.

'Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,' Trump said.

Cracker Barrel ignited a firestorm of criticism on social media last week after it announced their decision to remove 'Uncle Hershel' from the company logo in favor of a more minimalist design.

'Uncle Herschel' is the real-life relative of the brand's founder Dan Evins. The old emblem showed him sitting on a chair in front of the famous cracker barrel.

Republicans loudly protested the redesign, complaining it amounted to the abandonment of American values.

Trump urged the company to leverage the controversy for maximum profits.

'They got a Billion Dollars worth of free publicity if they play their cards right,' he wrote. 'Very tricky to do, but a great opportunity.'

He proposed that the company announce a major news conference to announce changes to the greatly criticized rebrand.

[Morgana]

Coke Cola bounded back after "new Coke" failed and they were Johnny on the spot to bring back the old formula.

Who here thinks that ding bat CEO will listen to Trump's advice?

[Antoninus]

Republicans loudly protested the redesign...

Really? Republicans? No -- pretty much everybody.

[BrexitBen]

Cracker Barrel is too mired in WOKE.

Blackrock owns a major stake in the chain. They’ll never back down.

[lodi90]

The difference is Cracker Barrel’s business model is in big trouble. Sit down chain resstaurants serving real food are going extinct due to inflation and increased costs of business.

[Dr. Sivana]

Coke Cola bounded back after "new Coke" failed and they were Johnny on the spot to bring back the old formula.

It took awhile, and CEO Roberto Goizueta (conservative Cuban, fo what its worth) drank it until his premature dying day.

In the case of Coca-Cola, they had to contend with some 500 pound gorillas. While Pepsi had been beating them in the supermarkets, Coke completely dominated restaurant (both chains and diners, etc.) fountains, leaving Pepsi with those brands they owned at the time (Taco Bell, Pizza Hut, Kentucky Fried Chicken).

I am sure McDonald's pushed back on New Coke. That was a big deal, especially then before so many smaller competitors popped up in droves.

[Dr. Sivana]

Sit down chain resstaurants serving real food are going extinct due to inflation and increased costs of business.

The lunch specials at Chili's are extremely competitive with the fast food burgers joints. I am not sure how they (and their ilk) will stay in business.

[ansel12]

In 1960 America I think the well established brands depended on a better advertising campaign to stir up product sales, they didn’t replace their well established brands, they just hired better advertising talent.

[Biblebelter]

If anyone knows anything about branding, it is Trump.

[dfwgator]

They need Don Draper.

[Codeflier]

If they get 30% of the customers to buy alcohol with their special at Chili’s, it’s a winner for them.

[GOPJ]

Some Traditional PR firm should offer to re-brand gay nightclubs. You know, fill them up with MAGA hats and signs saying, "Perverts need to leave our children alone"... I'm sure the gay community would be happy with the makeover. It's time for successful companies to STOP hiring sexual weirdo Ad Agencies. Unless they want to go broke.

[SunkenCiv]

• VIDEO: Cracker Barrel CEO Performs Desperate Course Correction [08/26/2025]
• Cracker Barrel doubles down on woke 'values' as it breaks silence over backlash at hated rebrand [08/25/2025]
• The Woke Left Goes Lock, Stock and Cracker Barrel [08/25/2025]
• Cracker Barrel Releases Desperate Damage Control Statement Addressing Outrage Over Branding Changes as Stock Continues to Free Fall [08/25/2025]
• Memes: As Cracker Barrel's rebrand goes viral, let's take a moment to appreciate the memes [08/25/2025]
• Cracker Barrel Says "We Could've Done a Better Job" in New Message to Customers [08/25/2025]
• Cracker Barrel has been fully woke for years and now it's time to expose everything. Robby Starbucks video. (Well worth the time!) [08/24/2025]
• DNC Media Queen: MSNBC host says he's sick of 'snowflakes' slamming Cracker Barrel logo redesign [08/24/2025]
• American Hero who inspired Cracker Barrel's cherished logo... as fury mounts over move to axe him from emblem [08/23/2025]
• Cracker Barrel's marketing fiasco shows investors are making woke a massive risk factor [08/23/2025]
• Babylon Bee: Al Qaeda Claims Responsibility For Cracker Barrel Logo Change [08/23/2025]
• Exposed: Cracker Barrel workers' bombshell claims about $1M-a-year CEO as she faces calls to quit over 'delusional' woke rebrand [08/23/2025]
• Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history' [08/23/2025]
• Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history' [08/23/2025]
• This Is Why Cracker Barrel Is So Successful [08/23/2025]
• FLASHBACK: Cracker Barrel CEO says brand isn't relevant and needs a new plan. Here are 3 changes coming soon. [08/22/2025]
• Cracker Barrel in freefall as brand's woke makeover likened to Dylan Mulvaney Bud Light fiasco [08/22/2025]
• MoneyWatch Cracker Barrel loses almost $100 million in value as stock plunges after new logo release [08/22/2025]
• Mixed reviews over Cracker Barrel logo, CEO says feedback has been 'overwhelmingly positive' [08/22/2025]
• Even 'Morning Joe' Whacks Cracker Barrel's New Logo! [08/22/2025]
• Cracker Barrel to Aunt Jemima: 5 brands that faced backlash after logo change [08/22/2025]
• Cracker Barrel follows Bud Light off the DEI cliff [08/22/2025]
• Cracker Barrel Stock Plunges More Than 12 Percent After Logo Redesign Backlash [08/21/2025]
• Cracker Barrel Is Dead, And Its Stupid Woke CEO Killed It With Gay Nonsense [08/21/2025]
• Cracker Barrel loses almost $100 million in value as stock plunges after new logo release [08/21/2025]
• Cracker Barrel stock plunges amid brand makeover backlash [08/21/2025]
• "A Bud Lite Moment in the Making": Cracker Barrel Facing Major Backlash After Releasing New Logo [08/21/2025]
• Is Cracker Barrel's brand redesign a "war crime"? 😭 [08/20/2025]

[Sicon]

"They'll never back down"

Agree 100%. No way they ever go back to the old logo, or in any way acknowledge that they pissed off most of their customer base. After all, these are liberals/leftists/marxists we're talking about.

[Dr. Sivana]

If they get 30% of the customers to buy alcohol with their special at Chili’s, it’s a winner for them.

The "specials" include a soft drink, which discourages alcohol purchases.I'm thinking they are trying hard not to be forgotten, and will tread water until the herd gets thinned out a bit.

[Paladin2]

I thought that Uncle Hershel WAS the Cracker sitting next to the Barrel.

[SaveFerris]

(’Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,’ PRESIDENT Trump said.)

Exactly. Many of us are saying the same thing.

[bray]

Libs never admit they were wrong.

[alstewartfan]

I know exactly what to do: Let’s hire a self-hating, America-hating leftist yuppie Jew for a cool million per year! Voila!

[philman_36]

It's not just the logo. That's just stupid.

DEI and LGBTQ...get a clue.

[jpp113]

BlackRock has a connection to the US Government. Under Brandon, in 2020, the Fed Reserve contracted with BlackRock. The Biden government utilized BlackRock’s expertise and infrastructure to execute its monetary policy objectives. Brian Deese (of the Brandon mis-administration) is now and always was (even when tapped by Brandon for the administration slot) an employee of the WEF.