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Exposed: Cracker Barrel workers' bombshell claims about $1M-a-year CEO as she faces calls to quit over 'delusional' woke rebrand
Daily Mail ^ | 8.23.2025 | Joe Hutchison

Posted on 08/23/2025 1:41:28 PM PDT by libh8er

The embattled CEO of Cracker Barrel has been accused by workers of slashing working hours and reducing food quality, Daily Mail can exclusively reveal, as she faces calls for her resignation over a disastrous rebrand.

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage among customers and wiping millions off the company stock price, which shed almost $100 million in market value on Thursday.

President and CEO Julie Masino, who earns $1 million a year, has become a target for those outraged over the change.

Staff have vented over what they describe as poor management at the highest level of the company by airing their grievances on the employment review site Glass Door.

A crew member in Minnesota posted: 'To the CEO Julie Masino, stop cutting our hours.

'We are making less pay for more work when we are understaffed because you suck at bringing this dead company from its grave.

'Stop lowering your food quality. No it is NOT a good idea to force your cooks to serve bacon that is over a day old. Bacon shouldn't be saved overnight, believe it or not.'

One worker, who claims they are an Associate Manager at a branch in South Carolina, posted: 'New leadership is driving the company down.

'There is now nothing that makes Cracker Barrel any different from every other below-average restaurant chain.'

A general manager at a restaurant in Maumee, Ohio, added: 'Poor management and untraditional employee relations all the way up to the corporate level.'

Daily Mail has approached the company for comment on the allegations made by the employees.

The new, simplified logo features just the text of the brand name in a rounded-off yellow hexagon after the firm ditched its legendary mascot Uncle Herschel.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Government; News/Current Events; Politics/Elections
KEYWORDS: budlight; cbrl; crackerbarrel; dei; deihire; juliefelssmasino
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1 posted on 08/23/2025 1:41:28 PM PDT by libh8er
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To: libh8er

“President and CEO Julie Masino”

It would be hard to believe she didn’t have the go ahead from her Daddy’s, Blackrock and Vanguard.


2 posted on 08/23/2025 1:45:38 PM PDT by DAC21
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To: libh8er
Exposed: Cracker Barrel workers' bombshell claims about $1M-a-year CEO as she faces calls to quit over 'delusional' woke rebrand

It always amazes me that CEOs in these situations refuse to stand up and admit an error, but instead drag down the company - and the board lets them! How much $$ had Budweiser lost in the Bud Light debacle?

3 posted on 08/23/2025 1:52:44 PM PDT by The Sons of Liberty (No, I'm DEFINITELY NOT tired of WINNING!)
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To: DAC21

Especially Blackrock


4 posted on 08/23/2025 1:52:50 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: The Sons of Liberty

you assume it is an error. i don’t


5 posted on 08/23/2025 1:55:48 PM PDT by stanne (Because they were mesmerized by Obama, the man for whom this was named, whose name they left out of )
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To: libh8er
NOT a good idea to force your cooks to serve bacon that is over a day old

Only been there twice, most recent 20 years ago. All the food was over-salted and seemed like it was over-cooked three days before I arrived.

6 posted on 08/23/2025 1:56:12 PM PDT by FatherofFive (We mutually pledge to each other our lives, our fortunes, and our sacred honor)
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To: DAC21

Companies are going to have to pay workers more. A lot more


7 posted on 08/23/2025 1:58:24 PM PDT by Chickensoup
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To: libh8er

Didn’t I read that CEO Julie Masino came from corporate Taco Bell? How long till she brings in the mystery meat mush, stretched with rice.


8 posted on 08/23/2025 1:58:45 PM PDT by Farmerbob
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To: libh8er

LOL! Your typical out-of-touch LIB nitwit CEO.

Hahahahahahaha!

It is always good entertainment to watch WOKE LIB nitwits fail!


9 posted on 08/23/2025 2:00:08 PM PDT by hal ogen (First Amendment or Reeducation Camp?)
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To: The Sons of Liberty; SaxxonWoods

They intend to INDOCTRINATE the
masses with the LGBTQ+ agendas

They don’t care

SaxxonWoods got it correct the other day

They get into these high-level
positions and then they begin
doing the work of their true
father (John 8:44) ...

That Old Serpent 🐍
Called the Devil and Satan


10 posted on 08/23/2025 2:02:48 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: libh8er

There is a very simple solution, honest at a LOCAL restaurant. We do.


11 posted on 08/23/2025 2:03:11 PM PDT by Shady (Where did the 18% of GDP PLUS $37 TRILLION DOLLARS of OUR MONEY, Go?)
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To: libh8er

A CEO has only one job; increase shareholder wealth.


12 posted on 08/23/2025 2:05:05 PM PDT by Nachoman (Proudly oppressing people of color since 1957.)
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To: Shady

Eat at a local restaurant! Stop changing my sentences!!


13 posted on 08/23/2025 2:05:06 PM PDT by Shady (Where did the 18% of GDP PLUS $37 TRILLION DOLLARS of OUR MONEY, Go?)
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To: FatherofFive
NOT a good idea to force your cooks to serve bacon that is over a day old

Ummm...ok?

Take the bacon from the night before, cut it up and use it on salads. No waste that way.

With restaurants, it's all about controlling costs. Regardless of how well a restaurant is liked, controlling costs and shrinkage/waste is big.

14 posted on 08/23/2025 2:05:45 PM PDT by voicereason (When a bartender can join Congress and become a millionaire...there’s a problem.)
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To: Nachoman
A CEO has only one job; increase shareholder wealth.

You don't do that by rebranding the company in a way that drives away the customers.

15 posted on 08/23/2025 2:06:19 PM PDT by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: DAC21

Could Blackrock & Vanguard have an anti-trust problem if someone decided to pursue it?

Blackrock’s CEO,, Fink is the new head of WEF and apparently recently said there should be no more single family home ownership. i.e. “you will have nothing because I own it all.” Of course he’s exempting himself from living in a Chinese style high rise.


16 posted on 08/23/2025 2:08:34 PM PDT by Aria (Voted for Trump 2016, 2020 & 10/22/2024 )
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To: Nachoman

“A CEO has only one job; increase shareholder wealth.”

Nope. Such statements are made by people who have never been a CEO.


17 posted on 08/23/2025 2:10:07 PM PDT by CodeToad
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To: FatherofFive

Most all chain restaurants that use real food and try to sell it at affordable prices are struggling because of inflation. Junk fast food is where the profit is at now.


18 posted on 08/23/2025 2:10:29 PM PDT by lodi90
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To: SaveFerris

Yup—We know who her boss is.


19 posted on 08/23/2025 2:11:05 PM PDT by cgbg (It was not us. It was them--all along.)
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To: libh8er

Masino! Keep your hooves off of my Waffle House. Stay in your lane.


20 posted on 08/23/2025 2:11:21 PM PDT by DeplorablePaul
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