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Cracker Barrel's co-founder has delivered a scathing critique of the restaurant chain's CEO after a botched rebranding. Tommy Lowe, 93, accused Julie Felss Masino of failing to grasp what Cracker Barrel stands for, pointing to her previous stint at Taco Bell. 'They're trying to modernize to be like the competition. Cracker Barrel doesn't have any competition,' Low, who co-founded Cracker Barrel with the late Dan Evins in Lebanon, Tennessee in 1969, told WTVF. 'I heard she was at Taco Bell. What's Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and...

LEBANON, TN — Questions continue to swirl over whether perhaps Cracker Barrel went too far overcorrecting as it unveiled a logo featuring a Confederate flag and the new name "The South Will Rise Again". While the public had roundly criticized the initial, modern logo update, many felt that displaying the battle flag of the Confederacy perhaps was a bit too much of a step backwards. "We apologize for our overly hasty, modern remake and hope our new mascot, now named Robert E. Lee, will smooth things over," said the company in a statement. "We have listened to our customers and...

After facing intense public backlash, Cracker Barrel has backed down and reverted to the classic “Old Timer” logo. At the same time, the Trump Administration has turned its focus on the Smithsonian, vowing to withhold funding from any programs that “degrade shared American values” and “divide Americans.” Both culture war issues pivot on one simple question that my generation needs to answer: Do we like America? People yearn to belong to a national tradition. Nationality encompasses defining characteristics of daily life like language and culture, and we’re most comfortable when we’re situated within a national tradition that’s familiar. That’s why...

After backlash from both the right and left, and even advice from President Trump following the recent decision to change its logo, Cracker Barrel announced Tuesday evening that it would keep Uncle Herschel along with the barrel, rather than move forward with the minimalist design that was unveiled last week. While it’s a good sign that the restaurant chain listened to customers, those on the right aren’t entirely satisfied. Responding to Cracker Barrel's post on X announcing the latest decision, activist Robby Starbuck, who's made bringing normalcy back to corporate America his mission, wondered if they have any plans to...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family." "As a proud American institution,...

After a string of losses, shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) are back in the green after President Trump weighed in on the logo controversy that has pressured the stock. In a post on Trust Social, Trump encouraged the company to restore its old logo, admit a mistake, and manage the company “better than ever before.” “They got a billion dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,” the president posted. To distance the company from its rustic identity and appeal to a wider demographic, Cracker Barrel...

Cracker Barrel caved Tuesday after receiving massive backlash, announcing it would bring back its classic logo, according to Fox’s Bret Baier. In a post to X on Tuesday evening, the company stated that the new logo would be “going away.” “We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the statement read. “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country...

President Donald Trump wants Cracker Barrel to admit its mistake and ditch its disastrous attempt to sterilize its once-beloved brand and logo.The Americana culture and decor that defined Cracker Barrel for decades were put at risk recently when the company’s new woke CEO embraced a revamp that could cost the restaurant its customer base.In his business rescue plan posted to Truth Social on Tuesday, Trump encouraged the country cooking company to “go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.”What started as a slow rollout...

Cracker Barrel has been around for 55 years. Through the decades, the restaurant has been known as a family-friendly spot for homestyle food, general store shopping, and nostalgic activities. The brand is undergoing a major makeover now, and some diners have noticed that even the beloved peg game is changing. The peg game has been around since Cracker Barrel opened in 1960, and it has been a staple on their dining tables ever since. It's a fun (screen free!) way for diners to pass the time while they wait for their food. Plus, it's been available in the store for...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family." "As a proud American institution,...

President Donald Trump could not resist offering his opinion on the great Cracker Barrel rebrand debate, urging the iconic American restauranteur to capitalize on their negative publicity for maximum brand awareness. 'Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,' Trump said. Cracker Barrel ignited a firestorm of criticism on social media last week after it announced their decision to remove 'Uncle Hershel' from the company logo in favor of a more minimalist design. 'Uncle Herschel' is the real-life relative of the...

While the transformation may be anathema to the average customer, it will surely be well received by the largest investors. According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc. and the Vanguard Group, Inc., the champions of woke capitalism, who obviously control this iconic restaurant chain lock, stock and barrel. ============================================================= Jeff Crouere is a native New Orleanian and his award-winning program, “Ringside Politics,” airs Saturdays from Noon until 1 p.m. CT nationally on Real America’s Voice TV Network & AmericasVoice.News and weekdays from 7-9 a.m. & 6-7 p.m. CT...

Cracker Barrel decided to put the old man out to pasture this week with a rebrand of its logo that almost everyone in the universe seems to hate. 👇 Is Cracker Barrel's brand redesign a "war crime"? 😭 What do you think? NOTTHEBEE.COM https://notthebee.com/article/people-ask-if-cracker-barrels-brand-redesign-is-war-crime Not the Bee's super scientific poll, with almost 8,000 submissions, determined that the redesign overseen by the company's white liberal female CEO (with glasses of course) is a turn-off to most customers. The story went so viral that even Denny's and Steak 'n Shake took the opportunity to lash out: when you copy the homework but...

Cracker Barrel has gone fully woke and now it’s time to expose everything. This goes WAY deeper than a logo redesign. If you go to Cracker Barrel, did you know that you’ve been funding all ages LGBTQ Pride events and pronoun trainings? My video has the full story. Share this with everyone you know. Here’s the highlights you need to know. Welcome to Brand Destruction 101: • Cracker Barrel has funded “all ages” Pride events for many years like Nashville Pride and Third River City Pride. • Cracker Barrel worked with the far left HRC organization and reportedly sponsored HRC...

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to ­digest. In fact, making “woke” an investing risk factor — in some cases as important as the direction of interest rates and inflation — seems so obvious that I hesitated to write this column. Recall Bud Light’s ­Dylan Mulvaney fiasco, or Target CEO Brian Cornell’s recent exit following his ill-fated ­obsession with DEI. Wokeness is generally defined as subjecting the culture and business to left-wing dogma involving...

VIDEOChris W Films asked AI to imagine the CEO of Cracker Barrel course correcting from her grievous error and this is the result. And I still haven't stopped laughing.

Cracker Barrel has doubled down on its woke values as it defends itself from furious criticism over its new rebrand. The iconic restaurant chain recently unveiled a new logo, dumping the American hero mascot in favor of bland font on a plain background. In a statement shared Monday amid the backlash, Cracker Barrel vowed to be 'a place where everyone feels at home, no matter where you're from or where you're headed. 'What has not changed, and what will never change, are the values this company was built on when Cracker Barrel first opened in 1969: hard work, family, and...

In the mid-1980s, the "Cola Wars" were raging, with Coca-Cola and Pepsi engaged in a fierce battle for dominance in the lucrative soft drink market. As the iconic American brand that had reigned supreme for nearly a century, Coca-Cola found itself in a precarious position, facing a relentless challenge from its long-time rival. The data paints a clear picture of the competitive landscape. By 1985, Pepsi had captured 58.4% of supermarket soda sales, while Coca-Cola‘s share had dwindled to just 41.6%. [1] This shift was particularly concerning for Coca-Cola, as supermarkets were a crucial battleground in the Cola Wars, with...

Cracker Barrel has issued a new statement in response to the outrage over the sterile new branding, as its stock continues to free fall. The statement, titled, “A Promise to Our Guests,” was posted to Facebook on Monday morning. The restaurant chain, long beloved for its traditional American charm, faced a storm of criticism after unveiling a modernized logo that ditched iconic elements like the barrel and the “Old Country Store” tagline. Fans, including former President Donald Trump, slammed the change as a “woke” erasure of heritage, leading to a $94 million drop in stock value in just one day....

Cracker Barrel has a message for fans after last week's news took a negative turn. The 55-year-old restaurant chain received backlash after announcing some changes, including a new logo, updated menu, and renovated stores. According to CBS News, the company lost $94 million in market value after the rebrand was announced on Thursday. A Change.org petition has more than 6,000 signatures from fans asking to "stop the modernization" of Cracker Barrel. Now, the company is speaking out. In a message shared on social media on August 25, the Old Country Store offers "a promise to our guests." The statement reads,...