Posted on 09/05/2025 7:56:38 AM PDT by Red Badger
Austin officials just told Cracker Barrel to hold their beer:
The city of Austin just spent $1.1 million on this rebrand pic.twitter.com/9hMXamDTPV— End Wokeness (@EndWokeness) September 4, 2025
BRO 😂
The city's official seal was adopted in the early 20th century and features colors that mirror the Texas and American flags, reflecting Austin's heritage. The oil lamp is a symbol that reflects knowledge and learning. Behind a cross is the silhouette of the state's capitol, reminding people that Austin is the seat of Texan government.
The cross surrounded by angelic wings is a reminder of the city's historic Christian faith and is taken directly from the family coat of arms of Stephen Austin, the "Father of Texas."
Austin Family Coat Of Arms
As for the new logo, it was designed by a firm called "Pentagram" (no joke). A partner for the company says the backlash was "completely expected," but the city still wanted a redesign that is "both authoritative enough for the city government and representative of the average Austinite." It also wanted to express the familiar tagline "Keep Austin Weird."
So instead of a nod to Texas' founding and heritage, Pentagram ended up designing a generic A-shaped swoosh to remind people that the city has ... hills and bridges.
I think I get it now. The logo is a symbol of history, the rise and fall of Austin. pic.twitter.com/dsknGkZlbs— Bill Aleshire (@AleshireLaw) September 5, 2025
say it ain't so. 🥺
the city of austin revealed a new logo by pentagram.
there's so much rich history in austin. bummed none of that is being represented with this new visual id. pic.twitter.com/ZTrWvVyFAO— Phi Hoang (@apostraphi) September 4, 2025
Even more amazing is the fact that it took $1.1 million and 7 years for this redesign.
A few more reactions:
The old seal will continue to be used for formal occasions ... for now.
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The Powder Puff Left has nothing to it. It’s all form and no substance, just like that stupid kindergarten logo.
I wish we could move the state capital to Muleshoe or Jasper.
It’s a captcha!
They are checking to see if we are human...
Or, my favorite West Texas town...
No Trees!
The Pentagram team looks like a bunch of self-important weirdos. Figures.
https://www.pentagram.com/about
I just tell people that Austin is the state insane asylum. We just decided to give all the wackos their own city. We just don’t have a fence or a moat around it yet. It’s next in line after we deal with the border.
Austin, we have a problem....................
7 years and 1.1 million dollars. Stupid is as stupid does.
I’m surprised that the new logo for the People’s LGBTQ+ Socialist Kakistocracy of Austin isn’t rainbow colored.
And I don’t believe that the logo change is only going to cost $1.1 million. Austin’s 2025-26 budget is $6.3 billion. The People’s City Council can’t raise their hands without it costing more than $2 million.
Good one.
The new logo fits my perception of Austin, anyway. Austinites deserve this.
They should just use the pride flag, it’s already out there and probably hoisted on the flag pole.
There is virtually no difference between this logo and the one for Arlington, Texas. Same “A”, same curves. Arlington has a star is the only difference.
My college roommate and I climbed a radio tower there once. We weren’t too bright.
400 or 650?
It seemed pretty short. I chickened out about halfway up. Adolph’s elixir was making me do it.
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