Posted on 08/26/2025 10:01:52 AM PDT by Morgana
After a string of losses, shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) are back in the green after President Trump weighed in on the logo controversy that has pressured the stock.
In a post on Trust Social, Trump encouraged the company to restore its old logo, admit a mistake, and manage the company “better than ever before.”
“They got a billion dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,” the president posted.
To distance the company from its rustic identity and appeal to a wider demographic, Cracker Barrel (NASDAQ:CBRL) embarked on a rebranding campaign, eliminating “old country store” and redesigning its logo to a more streamlined aesthetic that was roundly criticized by loyal customers and reignited controversy similar to campaigns by Target (TGT) and Bud Light (BUD).
“This year we even unveiled a brand-new logo! Rather than just showing one person, we wanted to feature lots of people. The idea was to celebrate the diversity of all our guests with a logo that represented our continued passion for pleasing people of all races, colors, and genders,” the company said on its website.
The change angered customers and sent shares spiraling lower, fueling a 7-day losing streak.
(Excerpt) Read more at seekingalpha.com ...
I expect it to fall again after they don't take his advice.
Maybe people think the US is going to buy 10% of it...
Changing the logo back is the least of changes needed.
“I noticed a sudden jump up”
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Beware the “dead cat bounce”.
My guess is that, at best, it will struggle for some time.
What ignorant people there are in the world!
(Quit supporting LGBTQ and drop the DEI)
YES
I would like to see the old logo back.
There’s a good way to handle this.
I’ll be surprised if they do that though...
“My guess is that, at best, it will struggle for some time.”
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That said, there are some technical setups which would indicate positive divergence (Daily RSI and MACD and Stochastics).
Quit supporting LGBTQ and drop the DEI.
Changing the logo back is the least of changes needed.
***********
The biggest of all: return to the country store interior and drop the neutral grey, sterile operating room look favored by millenials.
Our message: “You millenials have much to choose from. Leave our values alone.”
See #5. Destruction is the goal. It has likely gone too far to be handled or for recovery...as intended.
Has any company ever come out and admitted they made a mistake and won back public support ?
Anyone who thinks that is a flaming idiot.
If they Spire the ceo, and bring the old logo back they will have American Eagle like success
Let me try that again
If they publicly fire the woke CEO and bring back the old logo they will have an American Eagle like success.
If they hire Sydney to break the good news.
Infiltration and destruction, which should be obvious and yet it escapes many.
Have people forgotten Jack Phillips and his bakery Masterpiece Cakeshop?
The gay lobby set out to destroy him and ruin his business. Cracker Barrel is just another instance with a longer, more covert game plan.
After U actually read the article, I still can’t tell if the stock closed back at the price the day before the announcement, or just was higher at the end of trading yesterday than it closed the day before. You know, like actual reporting with numbers and stuff like that.
Of course, I got dilated in both eyes earlier and I’m still having some issues reading small print, but still .....
Butt Lite is still in yo face
Probably 🤔🤔🤔
Cracker was sooo... non diverse (aka white and male), management & investors felt the need to dial down the whiteness and maleness. First step - get rid of the white man. Let people adjust. Then introduce a 'diverse' entity. Let people adjust. Then another. Then another.. until you have the rainbow.
I took a look at their stock prices and I didn’t see anything all that drastic to begin with. In fact, it seemed to be up year over year. But I’m about 1% higher than clueless when it comes to stock analysis.
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