Posted on 08/22/2025 7:40:28 PM PDT by xxqqzz
Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name.
Shares of Cracker Barrel fell $4.22, or 7.2%, to $54.80 in Thursday trading, shedding $94 million in market value. The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 billion in its capitalization.
Cracker Barrel shares gained in early trading Friday, but resumed their slide later in the day. The stock closed down 40 cents, or less than 1%, to $54.40.
Wall Street's reaction to the logo redesign comes as Cracker Barrel has been working to refresh its image through new menu items and redecorated stores that eschew the 55-year-old chain's old-timey approach in favor of a more modern look.
Cracker Barrel lost almost $200 million in market value on Thursday after releasing its new logo, which some criticized as "generic."
(Excerpt) Read more at cbsnews.com ...
Dead Company Walking
Crapper Barrel
The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 billion in its capitalization.
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There’s that 200 billion again. Is the chain worth even one billion dollars?
I’m sorry (no....wait.........I’m not sorry) but I’m one of those folks who can’t read, hear, or think the phrase “cracker barrel” without laughing.
AND I’M NOT SORRY.
Funny how the media portrays this is an issue with the logo, rather than all the other stuff going on with the woke leadership and changes to the interior and company ethos.
Stupidity should hurt.
Google says the Markets Cap on in right now is 1.21 Billion....so losing 100 million in value sounds right.
Cracker Barrel LITE ?
Funny. The article makes it sound like it is about a logo. It’s not. The new CEO came out and was promoting LBTQ crap.
I don’t understand why everyone is hating on Cracker Barrel. I think their new look is very well done. A+ work here.
This of course assumes that their CEO’s goal was to change an iconic American restaurant into just another dull and drab eatery.
I hope this is the final nail in the coffin of the current aesthetic of making everything as dull and lifeless as possible.
No more character, like Aunt Jemima and Land O’ Lakes.
And once again the WOKE go broke.....
Shame I did enjoy going there....
Take it from Kentucky Fried Chicken, they kept the old timey logo, just renamed it KFC. Easier to say and still has the Colonel.
They not only got rid of the barrel, they got rid of the cracker.
But, wait a minute, the CEO says she’s been getting compliments about the changes! Who’s lying here?
Probably the same grade that the Chief Executive Bimbo got in MBA school ...
Like all the liberals praising the Dixie Chicks, but never bought any of their albums.
“The Woking Dead”
I claim it!
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