Posted on 08/25/2025 7:40:42 AM PDT by MinorityRepublican
Cracker Barrel has a message for fans after last week's news took a negative turn. The 55-year-old restaurant chain received backlash after announcing some changes, including a new logo, updated menu, and renovated stores. According to CBS News, the company lost $94 million in market value after the rebrand was announced on Thursday. A Change.org petition has more than 6,000 signatures from fans asking to "stop the modernization" of Cracker Barrel.
Now, the company is speaking out. In a message shared on social media on August 25, the Old Country Store offers "a promise to our guests." The statement reads, "If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices."
The statement continues, "You've also shown us that we could've done a better job sharing who we are and who we'll always be. What has not changed, and what will never change, are the values this company was built on when Cracker Barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place where everyone feels at home, no matter where you're from or where you're headed."
Cracker Barrel explains, "The things people love most about our stores aren't going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee."
The message then addresses one of the biggest complaints from fans: The removal of Uncle Herschel from the logo. Cracker Barrel explains, "We love seeing how much you care about our 'old timer.' We love him too. Uncle Herschel will still be on our menu (welcome back Uncle Herschel's Favorite Breakfast Platter)"
(Excerpt) Read more at countryliving.com ...
They should have hired the Bud Light guy.
Ah the spin doctors chime in.
Too late. Fire the idiot CEO and DEI board members and I’ll listen, otherwise, say hello to Chi-Chi’s when you get there.
“We’re truly grateful for your heartfelt voices.”
************
But they have no intention of firing their out-of-touch and woke management who are destroying the brand.
Backpedaling faster than a cornerback realizing he’s in the process of getting burned by the receiver he’s trying to cover.
Fire the assclown chik running it now. Can NOT read a room.
Bob Evans must be picking up new customers every day.
“...“We Could’ve Done a Better Job”...”
Face it, Liberals got the US addicted to mediocrity!
They could have done better by NOT hiring a DEI incompetent.
If it ain’t broke, don’t fix it.
The truth will set you free just like the customers. With Trump in office now would be a good time to publicly do a 180.
Sounds like the old liberal saw “mistakes were made”.
We? Somebody made the final decision....
Translation: “Thanks for your feedback. We didn’t make a mistake, you just misunderstand. Full steam ahead with making our restaurants 80% more bland.”
climb the highway sign and paint Uncle back in
It’s more than the rebraned the keeps me away, it’s also their queer support for all ages even infants.
that would be their best path toward recovering from this self-induced debacle.
Support local restaurants, boycott Woke Cracker Barrel.
Haha, why is it they always fall back on “messaging” as their problem, never what they are doing...
I get the fact that chains like Cracker Barrel, Bob Evans, and many others are struggling to figure out how to get younger folks into their businesses.
However, throwing your branding identity out the window, to make your business as generic as possible sure ain’t it.
Rather than trying to convince these younger urbane folks what makes southern home cooking so good, you just say, well paint the walls the white, remove everything, and bland everything down to nothing and try to convince them its just like that other bland urban minimalist place they go to.
INSANE. alienate your existing base, and will do nothing to attract new customers.
Gal...............
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