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Posted on 01/04/2026 1:57:32 AM PST by Cronos
The Houston Texans and Bud Light made history with the world's first‑ever beer poured in space – the Cosmic Pour.
Learn all about it here: https://www.houstontexans.com/fans/space-city.
The Texans and Bud Light teamed up with stratospheric‑launch specialists Sent Into Space Ltd. to attempt the historic pour and launched 1,000 Bud Light cans (also known as UFOs, Unidentified Fermented Objects) into open space. The result: science, spectacle, and a record‑setting stunt that proves just how far the Texans and Bud Light will go for fans.
To celebrate the Cosmic Pour, the Texans and Bud Light have reserved these same cans for the first 1,000 fans in Bud Light Plaza for the Space City presented by Bud Light game during Week 18 of the regular NFL Season.
As of early January 2026, Bud Light sales show signs of stabilization rather than sharp further declines, but they remain significantly below pre-2023 boycott levels with no full recovery in sight. The brand has settled into a "new normal" at a reduced market position.
Late 2025 Data: Sales were down ~9.9-13% year-to-date in 2025, with reports as recent as February 2025 indicating volumes ~40% below pre-boycott peaks. U.S. revenue for parent company Anheuser-Busch InBev (AB InBev) declined 1.2% in the first nine months of 2025, partly due to ongoing Bud Light weakness (sales to retailers down 3.1%). The brand fell to third place in U.S. beer sales (behind Modelo Especial and Michelob Ultra, another AB InBev brand).
Declines have moderated from peak 2023 drops (25-30% weekly) to single-digit percentages.
Who is buying this??!?
Bud Light is not beer. I’m not really sure what it is, but my friends dog won’t even drink it and he usually get’s about a half a bottle of beer every Sunday. He loves the stuff, but not Bud Light.
Yuppers!
I See that Blue Can and I
Want to Hurl.
With the amount of rice in it there’s an argument for calling it Sake’.
CC
Sake that has been used once, maybe.
In South Texas, it’s the only beer I ever see anyone buy, and always has been. The whole tranny thing only really bothered people in this echo chamber.
Out in the real world, very, very few even it was a man on the can and even fewer than that cared.
Somthing about steers and queers.
I never liked the the stuff since it was first made. I’d have to be dying of thirst in the middle of Death Valley and maybe not even then.
Oh I can’t stand piss light.
Just reporting that here in South Texas, to Memphis Tennessee, St. Petersburg Florida, and everywhere else I work all over the country, bud light FAR outsells all other beer and it’s not even close.
People just don’t care.
For anyone who is interested in the “space” aspect of this stunt, it is to be done from a stratospheric balloon at 130,000 feet, which is in the upper atmosphere, not in space.
More fakery from Bud advertising.
Butt Light is awful
Would no beer at all be better than Bud Light if that’s all there was? No, ‘cause you can always drink it and then piss on the can or bottle...or on the bar, or on the floor in the john...or on a cop’s leg who assumes too much after he pulls you over for driving while straight.
“after he pulls you over for driving while straight.”
Make that “driving straight while merely appearing to be gay. /s”
Well, after those five even Kaitlynn Collins looks like a lady.
You are correct. Bud Lite isn’t even half way there.
The internationally recognized beginning of space is the Karman Line, 100km/62mi/330,000ft.
Maybe the “transition” to space was close enough.
EC
Must be the echo chamber you live in where “guys” don’t care. As long as you are all good with it, that is your business.
The idiots at InBev are getting desperate to save their crappy brand.
They hired a space company that takes items into space (lower than LEO) and return them to earth for promotional stunts like this.
They will use a robotic arm to open a single can in open space, which is likely to explode, foam wildly, but actually freeze before much else happens.
They will also launch a bunch of potentially exploding cans into space, which will fairly quickly succumb to gravity and fall back to earth, getting burned up as they re-enter the atmosphere.
The remaining cans will come back and be auctioned off to suckers.
Your "echo chamber" is in your own head, this was a history making corporate blunder.
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