Jaguar boss says criticism of rebrand is ‘vile hatred and intolerance’

UK Daily Mail ^ | November 22, 2024 | Matthew Field

[C19fan]

The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had featured “vile hatred and intolerance”.

Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding that the carmaker must move away from “traditional automotive stereotypes”.

[C19fan]

Yes Jaguar’s management went there as with the reaction to criticism with Gillette’s and Bud Light’s woke marketing campaigns. The management dumped a truck load of kerosene into the dumpster fire they started.

[Paladin2]

Overpriced and cramped cars.

[rktman]

Nope! Sheer stoopidness on their part for falling for the ad agency BS.

[FLT-bird]

Featuring a bunch of demented gay teletubbies in your ad instead of, y’know, actual cars. That’s a bold strategy Cotton. Let’s see how that works out for him.

[Tallguy]

Anybody seen Alissa Heinerscheid lately?

[j.havenfarm]

Ok. You’ll excuse us, but we’re busy sanding the figurative 2X4 that you’re going to metaphorically take right in the teeth

[jjotto]

More like moving away from traditional automotive profits...

[politicket]

That tells me the Jaguar boss is a poofter.

[Opinionated Blowhard]

saying the carmaker must move away from “traditional automotive stereotypes”

What? Like showing the car in the commercial? Selling cars at a profit?

[CodeToad]

Some faggot wanted personal attention so he made some queer Jagoff monologue for an ad.

[TnTnTn]

Double down Jaguar, you can be the marque for sexual dysphorics…👏👏👏😵‍💫

[Jamestown1630]

The criticism I’ve heard is mostly over the fact that the ad says nothing about the vehicle and doesn’t even show it.

What kind of ad is that?

[Not A Snowbird]

So pointing out stupid marketing is vile and intolerant?

[Red Badger]

Tell me that in a year after your ‘brand’ falls through the floor of YOY sales.................

[Obadiah]

LOL, yeah anybody who disagrees is Hitler or a “hater”. Good luck with your sales decline Jaguar.

I give it six months. Already they are saying the stock decline is unrelated. And when the bottom drops out of their sales, they’ll chalk it up to something completely different. They will then quietly walk away from their woke ad strategy.

They’re about to prove - again - Go woke, go broke.

[PGR88]

Someone needs to tell him: Dude, every time you rail against potential customers as “intolerant,” your sales drop by another 5,000 autos

Keep it up, fool. You’ll be bankrupt within a year.

[Bob434]

hey Rawdon- cry us a river sissy boy

[Salvavida]

So he’s saying the customer base is intolerent of his sales pitch?

Riiiiighhhhhtttttt.

[Resolute Conservative]

From 2023: https://www.distractify.com/p/alissa-heinerscheid-now

[Bob434]

Hope Kid Rock takes a shotgun to a jaguar in protest lol