James Rogers, the former CEO of Apeel Sciences, is seen at its headquarters in Santa Barbara, California. (Yuri Hasegawa/Redux) All it took was two Facebook posts to turn an online mob against Apeel Sciences and its booming business of keeping food fresh longer. ============================================================ The eureka moment for James Rogers arrived while driving past some California farmland in 2011. He was a doctoral student at the University of California, Santa Barbara, focusing on world hunger, and the drive got him thinking about a huge problem with fresh produce. Growing it wasn’t the problem. Keeping it fresh was. Working out of...