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Harley-Davidson CEO Jochen Zeitz is set to step down from the company after years of declining sales, which many have attributed to his woke agenda. The decades-old, world-famous company confirmed the news in a press release on Tuesday. Zeitz oversaw the company’s recent sales decline, which ultimately resulted in a rollback of its diversity, equity, and inclusion (DEI) policies. Between 2022 and 2024, motorcycle sales dropped in all but one quarter compared to the same quarter from the previous year, according to data from Harley-Davidson Investor Relations, via the Daily Caller. In August, the company announced it would ditch DEI...

Big news: Last week I messaged executives from Coors Light, Molson Coors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes.. Here are the changes: • Ending participation in the @HRC’s woke Corporate Equality Index social credit system. • No more DEI based training programs. • No more donations to divisive events. • Ending ERG groups in favor of BRG groups open to all employees, no longer designed to focus on race or sexual orientation. • No more supplier diversity goals. • No more executive/employee compensation tied to DEI hiring goals. This...

HD backing off it's stance on certain unpopular social programs can be considered a small victory, but the war is far from over.The Motor Companies board has been systematically destroying its own market reach and potential ever since it took over back in 2007, and now it's time for the end game to begin. Removing manufacturing from the US, and eliminate the internal combustion engine from its lineup as early as 2030 are the objectives here, and the current CEO, Jochan Zietz, who proclaims himself to be the Taliban Of Sustainability, is on a personal mission to make that happen....

Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson faced pressure online from Robby Starbuck, a conservative activist who has successfully taken on DEI policies at several American companies.https://www.cnn.com/2024/08/19/business/harley-davidson-dei-john-deere-tractor-supply/index.html

the woke DEI disease has claimed yet another victim—this time, it’s the all-American motorcycle company Harley-Davidson. They’ve gone from easy riders to progressive pukes faster than you can say “born to ride,” all thanks to their uber-woke German CEO, Jochen Zeitz. He’s now admitting that he took the job at this legendary American brand in order to turn an iconic symbol into a DEI wasteland. Think Bud Light on wheels .… CEO Jochen Zeitz admits that he took the Harley job because it was an opportunity to transform an American icon into embracing wokeness and DEI. ... He said this...

Iconic American motorcycle's muscular image and value of its bikes face headwinds ============================================================== Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke. "@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke," filmmaker Robby Starbuck shared with his more than 528,000 followers on X in late July. The bike brand's apparent decision to volunteer for the culture wars in America has been a high-octane topic at the 84th annual Sturgis Motorcycle Rally in South Dakota...

STURGIS, South Dakota — A growing online political movement is trying to enlist Sturgis Motorcycle Rally attendees into pressuring Harley-Davidson to fire its chief executive for supporting climate change policies and diversity and inclusive programs. The movement is led by Robby Starbuck, a popular online conservative activist who targets companies over policies and practices he considers part of a diversity, equity and inclusion (DEI) progressive agenda. “Bikers @SturgisRally are going to be spreading the word about this,” Starbuck posted on X (formerly Twitter) on Friday. “Harley is hoping this all blows over. Are y’all ready to give up or make...

Traditional and iconic American brands have been doing some pretty bizarre and self destructive things that make no sense , lately. But, when you look at the bigger picture and consider what China has been doing in the name of expanding its EV Industry, securing huge mineral resources via the Belt And Road Initiative and gaining control of American businesses, the ultimate end game becomes clear. Here's how it and Net Zero all time together.

Motorcycle to the U.S., But it's Not What You Think The small-displacement Harley-Davidson X350 RA will only be used in dealership training schools. It won't be offered for sale to customers. Harley-Davidson’s image is as star-spangled as anything. And in 2023, that presents a challenge: Building motorcycles in the U.S. is expensive. So when Cycle World published evidence that seemed to indicate Harley was about to import a made-in-China motorcycle to the U.S., Harley fans got notably concerned. The truth is perhaps less scary: Yes, Harley is going to import the Chinese-made bike you see above to the U.S., but...

I can’t think of a worse example of a corporate CEO misreading his customer base than this via the Robb Report (Hat tip: Ed Driscoll, Instapundit) “At some point in time, Harley Davidson will be all-electric,” the executive [Harley-Davidson CEO Jochen Zeitz] recently told Dezeen. “But that’s a long-term transition that needs to happen. It’s not something you do overnight.” Zeitz’s pronouncement seems guaranteed to make a not-insignificant portion of the manufacturer’s customer base cringe. For many enthusiasts, the thing that really sets a Harley apart from other motorcycles—American-made or otherwise—is a thunderously loud internal combustion engine. But the company...

Harley-Davidson is planning to phase out motorcycles powered by its storied internal combustion engines, and will slowly but surely transform into an all-electric brand. Harley CEO Jochen Zeitz tells Dezeen that after 120 years of being famous for its big gas-powered models, electrification is the logical next step. That is, if the company plans on sticking around for another 120 years. Harley-Davidson’s EV transition “needs to happen,” according to its CEO, and not just on a small scale with a brand like LiveWire. No, we’re talking H-D dealers selling EVs exclusively, although it isn’t going to happen overnight. ...

The Harley-Davidson Low Rider ST in gray, long and low with saddle bags on a bright, sunny day. I expected to hate this -- but I didn't. In the motorcycle world, Harley-Davidsons are a lot like Jeeps: You either get them or you don't. And I'm not going to lie, I've always counted myself in the "don't" crowd. While I've been suitably intrigued and impressed by Harley's recent efforts at branching out, like the Livewire and the Pan America Special, the traditional big, V-twin cruisers that defined the company have never done anything for me. Even BMW's attempt at making...

Ryan from Fortnine is one of the best bike personalities aside from Bikes N Beards. Holds a Physics background so he explains on his videos how an engine works so he does simplify the science behind motorcycles for each of Fortnine's videos..(meaning go back to your Physics high school class lol)

Harley-Davidson electric bicycle off-shoot Serial 1 introduced its MOSH/CTY and RUSH/CTY models in August, 2021. Serial 1 positioned both bicycles to urban riders and commuters with a 529Wh li-ion battery and a mid-mounted Brose electric motor. The new BASH/MTB electric mountain bike builds on those foundations for a more rugged clientele.

Harley-Davidson is suspending manufacturing for two weeks and has shut down operations in Wisconsin and York, Pennsylvania due to supply chain issues. The shutdown affects the Harley plant in Menomonee Falls. According to a company press release, the decision was made "out of an abundance of caution, is based on information provided by a third-party supplier to Harley-Davidson late on Tuesday concerning a regulatory compliance matter relating to the supplier’s component part.” The news sank Harley's stock price nearly 9% shortly before Thursday’s market open. Shares closed at $32.43, down 9.3%. In York, Harley announced the company would also suspend...

OH THERE ARE SOME KNEE-SLAPPERS IN HERE ALL RIGHT

MILWAUKEE -- Harley-Davidson will take its electric motorcycle division public through a blank-check company, valuing the enterprise that has been part of the Harley for 10 years at $1.77 billion. The news gave a jolt to long-suffering shares of Harley-Davidson, which jumped 12% before the opening bell Monday.

While arranging travel for senior Air Force officials, a Maryland man bought a baby grand piano, a Harley-Davidson motorcycle, and pricey family vacations — all paid for with cash advances from a government credit card. Eddie Ray Johnson Jr., 60, of Brandywine, Maryland, was sentenced to 16 months in federal prison Monday, Nov. 29, after pleading guilty to charges of theft of government property that totaled at least $1,157,540.69 — the amount he was also ordered to repay. Johnson spent 15 years working for the Air Force as a civilian, most recently as a travel coordinator in the secretary of...

Nearly a year after announcing plans to spin out its own electric bike company called Serial 1, Harley-Davidson said it will sell a “limited” number of the gorgeous, vintage-inspired models that it originally said was just a “styling exercise.” The S1 Mosh/Tribute is an homage to “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle built in 1903. The bike’s design, with its white tires, leather saddle and handgrips, and sleek black frame with gold lettering, harken back to that first prototype. But under the glossy black paint and honey-colored leather accents, the bike is identical to Serial 1’s...

-- A Fond du Lac man intentionally crashed into and killed a motorcyclist last week because he believed the motorcyclist was white, Fond du Lac County Sheriff Ryan Waldschmidt said. Daniel Navarro, 27, is charged with first-degree intentional homicide, hate crime and use of a dangerous weapon in the crash last week that killed 55-year-old Phillip Thiessen. “Given the current social climate, the information shared today will undoubtedly lead to future conversation and discussion within our community,” said Waldschmidt. Thiessen was found dead in the road on July 3. Officers were called to the area of Winnebago Drive and Taycheedah...