Free Republic

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand. "I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to...

I always appreciate a story where an individual who enjoys hunting animals simply for sport or who torments animals for pleasure- get his comeuppance. Good for the bull.

Cowardly matador arrested for fleeing ring A Mexican matador was arrested for breaching his contract after losing his nerve and running from the bullring. Terrified Christian Hernandez dropped his red cape and ran from the charging bull during an event at the Plaza Mexico in Mexico City on Sunday. The 22-year-old vaulted over the protective wall at the side of the ring as the crowd hooted and whistled in derision. He was briefly persuaded back into the bullring by organisers but gave up before coming face to face with half-ton beast and skulked from the ring a second time. He...

Teenage Spanish matador kills 6 bulls By DANIEL WOOLLS Associated Press Writer CACERES, Spain (AP) - A 16-year-old Spanish matador killed six bulls in one afternoon Saturday, pulling off a feat normally attempted only by seasoned veterans and winning trophies for his skill—ears from animals he had just slain. Jairo Miguel Sanchez Alonso, who nearly died from a horrific goring in Mexico in 2007, smiled broadly and waved to a friendly hometown crowd after a pageant that took about two and a half hours. A tall and slender boy who is also amazingly articulate for his age, he showed off...

Weekend Edition - Saturday, October 15, 2005 · A talk with Mario Loera, who is setting up Mississippi's first bullfighting ring. It is being shipped from Mexico, and the town hopes to hold bullfights by the end of this month.

Spain's bullfighting fans were yesterday digesting the arrival of only the second woman ever to join the top rank of matadors after Mari Paz Vega fought for the first time in the Las Ventas bullring in Madrid. Dressed in a glittering emerald and gold suit, Ms Vega dispatched two half-tonne bulls on Sunday as she continued the slow conquest of this traditionally masculine profession. By fighting at Las Ventas, the mecca of bullfighting, she was deemed to have confirmed her "alternativa", thus joining the highest echelon of the matador ranks. Ms Vega, 30, has been fighting bulls for the past...

MADRID (AFP) - The annual "running of the bulls" in the northern Spanish town of Pamplona could get some serious competition this year, in the form of a rival run by naked humans protesting cruelty to animals. The People for the Ethical Treatment of Animals (PETA) group, which has protested against the event in the past, even announced that it was asking the town authorities to replace the traditional bull-chase with its "running of the nudes." The nine-day San Fermin festival, due to start on July 6, traditionally involves hundreds of runners, including many tourists, trying to outrace a herd...

<p>MADRID, Spain (AP) -- Several hundred animal rights activists -- some in their underwear, others topless -- marched through the streets of Pamplona Monday to condemn bullfighting on the eve of the Spanish city's wildly popular running of the bulls.</p>

<p>SEVILLE, Spain. -- Ever since reading Papa Hemingway's "Death In the Afternoon," I have wanted to attend a bullfight. In years past I had seen them on television, though I have been told that, as with hockey, television does not capture the full drama of the corrida de toros. In Spain there seems to be a bullring in every major city, and Seville's is particularly inviting, swept, as it is, by refreshing breezes. Fate presented me with an opportune moment to put myself in Papa's place at ringside, though I went cleanly shaven and completely sober.</p>