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"Laffy taffy woke pink"

The famed British – though Indian-owned – luxury car company, Jaguar, recently caused a social media storm on X as it unveiled its latest ‘Copy nothing’ commercial. Many commentators, including billionaire Elon Musk, quickly mocked the firm over the ad’s strange and apparently disconnected nature. Musk, for example, simply asked if the company even sells cars in his comment.

This is the self-styled marketing guru who masterminded the 'woke' rebranding of the iconic Jaguar car which has sparked furious reaction and ridicule around the world, MailOnline can reveal. Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic British car company. Originally from the USA, Pietrosanti lives in a £975,000 house in Milton Keynes with his Scottish husband Paul, who he has been with for 12 years, and cockapoo Mia.

Ever since right-wing influencers orchestrated a boycott of Anheuser-Busch products last year for collaborating with trans influencer Dylan Mulvaney, they have been foaming at the mouth for a new product to boycott for incredibly stupid, hateful reasons. First, it was Frosted Flakes, due to its mascot posing for a photo with Mulvaney at the Tony Awards (a cultural event beloved by the right due to the absence of LGBTQ people in musical theater). Then, it was Cracker Barrel, because during Pride Month, the restaurant chain had the temerity to acknowledge the existence of gay people on its socials. Now,...

U2 frontman Bono dedicated the song “All I Want Is You” to First Lady Jill Biden while wrapping up the band’s inaugural residency at Las Vegas’ $2.3 billion Sphere arena over the weekend. Before performing the band’s 1988 hit, “All I Want Is You,” Bono said that he was dedicating the song to “one woman in particular,” which was Jill Biden. SOME NEWS: Bono takes U2 on a break from Achtung Baby to perform “All I Want is You” and dedicates song to all women in world, on their crew, women experiencing hardship in world. Then he dedicates it to...

Ultra Right Beer, the company created to protest Bud Light's 'woke' Dylan Mulvaney marketing campaign, has launched limited-edition cans featuring Donald Trump's mugshot. Former Trump campaign manager Seth Weathers, who is known online as 'Conservative Dad', is behind the brand now peddling the newly-decorated beverages. Featuring Trump's mugshot in monochrome on a black background emblazoned with the words '100% American beer', the cans are called 'Conservative Dad's Revenge' and they cost $25 for a six-pack plus shipping. Priced at $4.99 more than a six-pack of the regular 'Conservative Dad's Ultra Right Beer', the website pledges to donate 10% of the...

Bud Light’s sales are still floundering months after its disastrous partnership with transgender TikTok star Dylan Mulvaney — and drinkers of America’s former top-selling beer are “just lost forever.” “You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June,” Beer Business Daily publisher Harry Schuhmacher told Fox News Digital Friday. “That tells me that this is quasi-permanent, meaning those consumers are just lost forever.” Schuhmacher’s remarks come less than a month after it was revealed the Anheuser-Busch InBev-owned company had won back 15% of its...

Take a spin through the conservative media ecosystem - or listen to most of the Republican presidential primary field - and you’ll learn one major takeaway: The “woke mind virus” has fully infected America’s largest corporations. A non-exhaustive list of companies that personalities on Fox News have derisively called “woke” over the last couple years - for reasons spanning featuring trans people in ad campaigns to running corporate DEI programs - includes Bud Light, Hershey’s, Pizza Hut, Walmart, Nike, Kaiser Permanente, Chick-Fil-A, the whole airline industry and the weapons manufacturer Lockheed Martin. Naturally, conservative influencers are taking the opportunity to...

Fresh calls to boycott Bud Light volley across social media nearly two weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off backlash among some prominent conservatives. Far-right House Rep. Marjorie Taylor Greene, R-Ga., on Wednesday reposted a video for her 700,000 Twitter followers that featured a rapper in a pro-Trump hoodie burning empty Bud Light boxes. Celebrities Kid Rock and Ted Nugent previously voiced similar messages. The boycott, which coincides with a conservative push in state legislatures nationwide to restrict LGBTQ rights, is the latest in a string of efforts among advocates on the left and...

It was a normal Wednesday commute, crawling across the 14th Street Bridge with thousands of other frustrated D.C. drivers — until out the corner of my eye, I saw the metro glide across the tracks next to us. There, suspended above the Potomac, were eight cars — all wrapped in transgender and rainbow flags — speeding into the most powerful city in the world.Even now, weeks into this contrived celebration, it was a jarring picture of how insufferable the Pride movement has become. Deep into June, you can’t blame Americans for wondering: When will this train of extremism end?Like me,...

Of all the games one would expect to go woke, “Call of Duty” would likely be last on the list. But the long-running shooter series now serves LGBT masters. The firestorm began when Activision Blizzard, the company behind the “Call of Duty” games, demonstrated its far-left loyalty in a series of tweets released in early June. The gaming giant gleefully crowed about how it aimed “to foster an inclusive, supportive, and judgment-free environment,” and how it was “excited to be a part of the Los Angeles Pride Parade on June 11th.”

Target, Anheuser-Busch and Kohls have lost a huge $28.7 billion in market value in the wake of a major backlash over their Pride campaigns and products. Since the beginning of April all three have seen their market value plummet – with only Kohl's now starting to recover. Brewing giant Anheuser-Busch has seen their sales also drop after teaming up with controversial transgender TikTok star Dylan Mulvaney – losing 24.4 percent in the last week of sales. Separately both Kohl's and Target have been caught up in an ongoing backlash after unveiling their Pride collections at the start of May. Kohl's...

Wickes, a do-it-yourself retailer and garden center that has been in existence for over 50 years in the United Kingdom, is facing backlash and calls for boycotts following a strong statement by the company's chief operating officer in support of LGBTQ+ rights. ...One year after Wickes reportedly had a parade float with a slogan that read "No LGB without the T," Chief Operating Officer Fraser Longden participated in a virtual trans summit on Thursday hosted by PinkNews and sponsored by company EY. "I don't think I'm ever going to change some of the bigots' minds, I'm never going to win...

Bud Light sales continued to plunge as the nation’s No. 1 beer brand continues to lose share to runner-up Modelo Especial — but its sister brands are beginning to recover from the disastrous marketing partnership with Dylan Mulvaney. Sales of Bud Light dropped 24.4% in the week ended June 3 — slightly worse than the 23.9% decline over the previous week which had included steep discounting over the Memorial Day holiday weekend, according to data from Bump Williams Consulting and NielsenIQ. Meanwhile, Anheuser-Busch’s Michelob Ultra — the nation’s third-biggest brand by sales — turned positive for the first time in...

Target has shed $15 billion from its market cap, as outrage over its decision to stock 'tuck-friendly' transgender bathing suits and Pride merchandise grows. On Friday, the Minneapolis-based firm's shares slipped by another 3.26 percent by close of trading. Target's share price now sits $126.99-per-share, down from a high of almost $162-per-share last month. Before the becoming engulfed in the controversy Target's market value stood at over $74 billion, according to Dow Jones Market Data Group. Its market cap - calculated by multiplying the number of shares by the price per share - now sits at just $54 billion.

Could Target's woke executives finally be made to pay attention?They might, given that they've been issued legal demands from a shareholder to produce all documents related to its woke transgender agenda.According to America First Legal, a group that is led by Stephen Miller, a former member of the Trump White House:WASHINGTON, D.C. – Today, America First Legal (AFL), on behalf of its client, the National Center for Public Policy Research (NCPPR), served the Target Corporation with a formal demand for the production of corporate books and records, seeking transparency regarding its management’s radical LGBT political agenda that has apparently cost...

When Nike had Dylan Mulvaney frolicking around in a sports bra and leggings a couple of months ago, we were pretty put off. And just plain annoyed. Little did we know how quaint that whole thing would seem compared to what Nike still had planned for us. Daily Wire field reporter Spencer Lindquist has the disturbing scoop: BREAKING: A leaked email from inside of Nike and obtained by @realDailyWire reveals that the company will host a talk with a child sex change surgeon to celebrate pride month. Nike will also host a "drag story time," along with several other pride...

Woke governance that has sent profits spiraling at companies like Anheuser-Busch and Target often begins with lefty investment firms pressuring them to push products their way, an ex-top Anheuser-Busch exec said. ... Anson Frericks said behind-the-scenes politicking from firms like New York-based BlackRock and Pennsylvania-based Vanguard spur many of the controversial decisions sparking nationwide boycotts from longtime more conservative customers — such as the ill-fated Bud Light promotion with transgender influencer Dylan Mulvaney He said BlackRock, Vanguard, and another firm, State Street, manage about $20 trillion in capital and use their clout to promote agenda politics being pushed on them...

While many see Pride Month as a celebration for members of the LGBTQ+ community, some conservatives have a different take on the month, calling for boycotts of several companies. Twitter user RAMZPAUL also recently posted a photo calling for supporters to boycott all of Pride Month and avoid stores that celebrate the season and instead support businesses that reject Pride Month.Bud Light In April, Bud Light and Anheuser-Busch faced a wave of backlash and calls to boycott the company after the beer brand sent a one-off commemorative can to transgender influencer and activist, Dylan Mulvaney, who then shared it on...

Some conservatives have suggested a boycott of Chick-fil-A after the fast-food chain was discovered to have a vice president of “diversity, equity, [and] inclusion,” or DEI. In a previously issued Chick-fil-A news release, the company said that Erick McReynolds serves as its vice president of DEI, saying: “Chick-fil-A restaurants have long been recognized as a place where people know they will be treated well. Modeling care for others starts in the restaurant, and we are committed to ensuring mutual respect, understanding, and dignity everywhere we do business.”DEI is a set of principles that large corporations, government agencies, and schools have...