Posted on 11/21/2024 4:57:14 AM PST by C19fan
This is the self-styled marketing guru who masterminded the 'woke' rebranding of the iconic Jaguar car which has sparked furious reaction and ridicule around the world, MailOnline can reveal.
Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic British car company.
Originally from the USA, Pietrosanti lives in a £975,000 house in Milton Keynes with his Scottish husband Paul, who he has been with for 12 years, and cockapoo Mia.
(Excerpt) Read more at dailymail.co.uk ...
I thought it was owned by Indian, Tata motors.
Just checked. It is owned by Tata. British my ass.
Poofters.
For sure another graduate from HARVARD.
It has happened a million times, and it will happen a million more. Company executives, many of whom came up in sales, don’t trust their own common sense and fear that they aren’t building the brand well enough, and they let big talking shyster and hucksters come in and sell them on the idea that change is good.
The only thing that can save Jaguar is to remake the XJ6 and the E-type - but without the myriad reliability problems. I’d purchase those and love them. I hope that they realize that woke is always broke and that they take the woke sickos and throw them such that they land where they can learn about true evil - Iran.
If I worked at a Jag dealer, I would be beside myself and immediately start looking for a new job.
if Jaguar wants to be the “Moar LGBT+ than Subaru!”.. What does that do to the value of non classic Jags?
That installed long term base of “Stately, upscale, affluent” will not want to be tied to that “LGB+ Image”
Its not just Jaguar. Its the UK “elites” entirely.
I think cowardice plays a part too. One lunatic pitches a crazy, woke idea. Everyone else knows how bad the idea is, but they don’t want to risk being called a hater. So they stay silent.
The next thing you know, the crazy, woke idea is company policy.
I have fading, time-worn memories of the days when Jaguar (emphatically NOT Jag-Wire) made cool cars and were a real presence in the racing world. The D and E-Types, the XK-SS, the XK-120, 140, and 150, and the stodgy, but very English saloons.
Those days are sadly gone forever, leaving only oil stains on driveways to remember them by.
I am sure it well work out just fine for them.
Just like other companies.
Who lost market share
Go woke...go broke. LOL! More popcorn!
This splash was designed to get attention without considering “then what.”
With Trump’s election men wearing dresses will be in decline for some time.
This ad campaign is four years too late and 12 years to early.
From the beautiful XKE to today’s ... stuff. How far they have fallen ...
Too bad Jaguar is an automobile company and not a human rights NGO.
Its Jaggy-wah I believe.
Oh, isn't that precious.
That’s some diversity, they look like brothers.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.