The only thing that can save Jaguar is to remake the XJ6 and the E-type - but without the myriad reliability problems. I’d purchase those and love them. I hope that they realize that woke is always broke and that they take the woke sickos and throw them such that they land where they can learn about true evil - Iran.
If I worked at a Jag dealer, I would be beside myself and immediately start looking for a new job.
if Jaguar wants to be the “Moar LGBT+ than Subaru!”.. What does that do to the value of non classic Jags?
That installed long term base of “Stately, upscale, affluent” will not want to be tied to that “LGB+ Image”
From the beautiful XKE to today’s ... stuff. How far they have fallen ...
“...without the myriad reliability problems.”
Jags, and most Brit autos ALWAYS were unreliable......