[C19fan]

Looking forward to Jaguar becoming the Bud Light of luxury cars. Am I surprised a woke faggot decided to take a sledge hammer to an icon British brand..no.

[HYPOCRACY]

I thought it was owned by Indian, Tata motors.

[exnavy]

Poofters.

[JonPreston]

[z3n]

It has happened a million times, and it will happen a million more. Company executives, many of whom came up in sales, don’t trust their own common sense and fear that they aren’t building the brand well enough, and they let big talking shyster and hucksters come in and sell them on the idea that change is good.

[Da Coyote]

The only thing that can save Jaguar is to remake the XJ6 and the E-type - but without the myriad reliability problems. I’d purchase those and love them. I hope that they realize that woke is always broke and that they take the woke sickos and throw them such that they land where they can learn about true evil - Iran.

[PGR88]

Its not just Jaguar. Its the UK “elites” entirely.

[Fresh Wind]

I have fading, time-worn memories of the days when Jaguar (emphatically NOT Jag-Wire) made cool cars and were a real presence in the racing world. The D and E-Types, the XK-SS, the XK-120, 140, and 150, and the stodgy, but very English saloons.

Those days are sadly gone forever, leaving only oil stains on driveways to remember them by.

[jeffersondem]

This splash was designed to get attention without considering “then what.”

With Trump’s election men wearing dresses will be in decline for some time.

This ad campaign is four years too late and 12 years to early.

[Rummyfan]

Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey',...

Too bad Jaguar is an automobile company and not a human rights NGO.

[Rummyfan]

Originally from the USA, Pietrosanti lives in a £975,000 house in Milton Keynes with his Scottish husband Paul, who he has been with for 12 years, and cockapoo Mia.

Oh, isn't that precious.

[Jan_Sobieski]

a woke faggot decided to take a sledge hammer to an icon British brand

A microcosm of what’s happening to the western world

[JesusIsLord]

[nwrep]

“His husband”. A clue to a warped mind.

[bert]

I am reliably informed that one must always buy a pair of Jags.

One is for driving while the other is in the repair shop

[central_va]

BTW Jaguar is gong all EV slot car.....

[bk1000]

Yep. Gay.

[VTenigma]

He may be a better marketing “guru” then we give him credit for. He has everyone around the world talking about JaGUar. There is no such thing as bad press (or whatever they say).

[dfwgator]

Would have been better off listening to Dudley Moore....

https://www.youtube.com/watch?v=HCiGusVYOgY

[Sicon]

"A culture where our employees can bring their authentic selves to work"

I don't think I want a car made by any of these "men".

[Savage Beast]

Now I think I understand the new Jaguar logo.