Free Republic

The California marketing firm behind Bud Light’s disastrous tie-up with Dylan Mulvaney fired more than a dozen employees – days after top brass boasted about a lavish junket to an award ceremony on the French Riviera, The Post has learned. San Mateo-based Captiv8 — which The Post exclusively identified as the ad agency behind Anheuser-Busch’s short-lived partnership with the trans influencer — flew executives and guests on a private jet to the annual Cannes-Lions festival in June. Captiv8 booked the private charter on a boutique French airline called La Compagnie which features 76 lay-flat seats and a “bespoke plane experience,”...

Anheuser-Busch’s botched promotion featuring transgender influencer Dylan Mulvaney has led to the closure of two glass bottling plants operated by Ardagh Group, a global glass producer and contractor for the company. As Bud Light continues to face significant financial losses and declining sales, approximately 645 employees will be laid off as a result of the plant closures in North Carolina and Louisiana, according to WRAL. While the bottling company did not officially disclose the reason behind the closures, an investigation by WRAL revealed that the plants are shutting down due to plummeting Bud Light sales. Nationwide boycotts in response to...

On a recent steamy Sunday afternoon, customers strolled through the aisles of Glenn Miller’s Beer & Soda Warehouse, where overhead fans circulated the hot air. People heading to picnics, graduation parties and other get-togethers in Lemoyne, a Pennsylvania community just across the Susquehanna River from Harrisburg, breezed into the store, passing myriad displays of beers, with cases of top brands stacked high. Next to 30-packs of Miller Lite, on sale for $24.99, sat a stack of Bud Light. A large banner above it noted that, after a rebate, a 30-pack cost a mere $8.99. Andy Wagner, the manager and an...

According to The Daily Caller who spoke to an exclusive source familiar with the matter, both Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone” from the company. They are no longer “on leave.”

Bud Light is one of the brands sponsoring next month’s Cincinnati Pride Parade — the latest in a series of mixed signals the beer giant has given as it grapples with controversy over its Dylan Mulvaney partnership. A glance at the list of sponsors on the event’s website reveals that the Anheuser-Busch brand is lending its name to the annual event, which will be held on June 24. The image on the page shows a rainbow-colored bottle of Bud Light next to a glass of beer under the heading “Together in Pride.” Bud Light’s sponsorship of the event was first...

AB InBev, the brewer behind the Corona, Budweiser and Stella Artois beer brands, has hailed record full year volumes in 2022, as well as the strong performance of its premium portfolio. The business claimed this success was “driven by the investment in [its] marketing capabilities”. While sales and marketing investment fell in 2022 compared to the year prior, CEO Michel Doukeris told investors today (2 March) the company will continue to invest behind its brands as they “deserve” because their “power” drives growth at the business. Across the full year, volumes grew by 2.3% to reach an “all-time high”, the...

PRAGUE (AP) — Czech state-owned brewery Budejovicky Budvar, which has been fighting a long legal battle with U.S. beer giant Anheuser-Busch over the use of the "Budweiser" brand, says its overall output and exports reached record highs in 2014. Budejovicky Budvar NP says exports rose by 6 percent to reach 813,000 hectoliters (21.48 million gallons) of beer, the best result in 119 years. Budvar exported to 70 countries last year, five more than the previous year. Overall output reached 1.457 million hectoliters, up 2.5 percent from 2013. Profit figures from the brewery are due in April. Both Budvar and Anheuser-Busch...