Posted on 06/27/2023 12:07:50 PM PDT by dware
According to The Daily Caller who spoke to an exclusive source familiar with the matter, both Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone” from the company. They are no longer “on leave.”
(Excerpt) Read more at hannity.com ...
Sheesh, why keep someone who blew up the product they were supposed to market.
Still never buying AB product again.
Good riddance to that exec.
...”both Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone” from the company.”
“To be fair- Daniel Blake was actually awesome. I think he was just caught in the crossfire. But also he did hire her… so that’s a fault,” the source continued.
Two major FU’s for Blake, he hired the imbecile, he didn’t supervise her worth a crap.
I quit buying Bud Light (used to be my weekend go to) back when they decided rice in their recipe was a selling point. Learned how to brew my own and haven't looked back.
Their work is done.
They were concerned about losing their ESG rating. Lose that and they can’t get short term loans to cover debts as those debt payments arrive. You can have millions of dollars coming in but miss a payment and you’re out of business. The banks required a high ESG rating and even provided recommendations on which social media influencers to use. Gretta Tunberg was one recommendation. This is called “compelled speech.” But no one has taken the banks to court because they might lose and/or it will stop them from getting short term loans while the case languishes in court, and they’ll go out of business.
They’ve probably lost their rating anyway. Their choice is to scale back operations and keep sufficient cash on hand, sue the banks, or somehow get their rating back. I think they delayed firing anyone because of potential LGTBCVTR+++ blowback. But they got it anyway. They’re between a rock and a hard place. (By-the-way, I think the people running the company are fully behind the trans thing, but they are trying to run a business. I can’t wait for the breach of fiduciary lawsuits that Elon said they’d face.)
The scary thing about this is, someone obviously was so blinded by this woke BS nonsense they actually designed the ad campaign AND another group of people APPROVED it.
Think about that for a sec. This is how far society has evolved.
I look at this crap on Instagram now. This content you can see, its all a perverted gateway to porn and other twisted sick $h1t that 10 years ago you’d never think you would see in an open public forum. This stuff is becoming normalized. It’s taking time but it’s most certainly being made “mainstream”.
Its not a punishment.
I bet they got paid a very large severance - with very lengthy and detailed confidentially agreements as well.
But I’m not an InBev shareholder, so I don’t care.
All globalist corporations are doing the same.
Yuengling beer was hailed as a safe harbor for Bud Light boycotters.
And who are the ones responsible for the company's outrageous actions after the initial trans-gression?
This is Old Testament territory.
They couldn’t admit their mistake and they couldn’t fire someone who checked a box on a diversity hire. Remember that ilk proudly crowing that she was the first FEMALE VP of Bud Light???
I don’t think enough people (me included) fully understand the pressure corporations are under for ESG and DEI stuff. Thanks to the globalist hedge funds like Blackrock, Vanguard, and others, pressure from our “too big to fail banks”, and our own government there is a real financial costs to corporations for not being “woke enough”.
Sure, it was obviously stupid, but there is huge money involved in these scores for corporations that need floating credit. This forces them to hire lots of woke people who push the company to go woke (its all in the score). This is being pushed by the big banks with encouragement from our government and elites. It is also happening in Western Europe.
She is a symptom of a much larger disease that is being missed in the story.
I bet her estate is well-funded now.
Probably a couple reasons they waited so long:
1. I imagine the LGHDTV crowd would have been really upset to hear of her firing so quickly after the fiasco, and/or
2. The Q2 earnings report and call is coming up. I'm curious as to how bad they see the earnings report as being?
Leftists fail upward. I wonder what better paying/higher level job she got at a different company.
When I state problems, I usually try to present a solution. This is the case that I am torn between businesses right to freely associate and any law preventing them to do so. I don’t like the entire idea of business giving to any cause. I’m okay with employees giving, but the idea of a more expensive product or service sold to customers so the business can give to a cause doesn’t fly with me. But who am I to say if businesses should give or not. That’s their choice, and it’s the last thing I want government to make a law about.
The individual choice to not buy from a business still exists, unless Keith Ellison gets his way. Boycott away.
Too little too late. They haven’t apologized and they doubled down by supporting a Pride Parade somewhere.
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