JEDDAH, 5 March 2003 — In a bid to salvage its business interest in the Middle East, McDonald’s has introduced a new sandwich for the Arab consumer: McArabia. The new sandwich, which continues MacDonald’s tradition of catering to local markets, is made of Arab bread, grilled chicken, lettuce, tomatoes and Arab sauce. In a year which, according to a McDonald’s representative who spoke to Arab News, saw a sharp fall in the company’s profits and the laying off of workers including many Saudis, the once undisputed fast food king is working hard on catering to a market that is looking...