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Remember Alissa Heinerscheid? Bud Light marketing VP behind Dylan Mulvaney partnership takes leave of absence, will be replaced by Budweiser exec Anheuser-Busch's Dylan Mulvaney disaster is not going away. NOTTHEBEE.COM https://notthebee.com/article/bud-light-marketing-vp-behind-dylan-mulvaney-partnership-takes-leave-of-absence Whatever happened to Ms. Heinerscheid after the Bud Light fiasco, you may ask? Now we know. Beyond Parody: LIV Golf — the league trying to make pro-golf tournaments more like massive frat parties — has hired the lady that almost killed @BudLight, who infamously said she hated Bud Light's "fratty" image.Good luck with that,@LIVgolf_league! https://t.co/4XNo7Vmz40 pic.twitter.com/WBp3KJ2Tci— Will Hild (@WillHild) April 8, 2025Yes, the woman who almost singlehandedly destroyed the...

Surprisingly good analysis of the Alissa Heinerscheid disaster at Bud Light. I've watched a couple of other videos by this guy, and IMHO he's worth listening to.

In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so. Our assumption: Being fired is just choosing to identify as a leave of absence at the moment. Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw — Ad Age (@adage) April 22, 2023 She managed to tank the brand in less than a year...

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday. Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image. But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value. Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age. DailyMail.com has approached Bud Light for...

* Alissa Heinerscheid was spotted near her $7.5million Manhattan home amid the backlash * It is the first time the vice president of Bud Light has been seen in public since the disastrous move * She told a business podcast on March 30 she wanted to trade the brand's 'fratty' reputation for 'inclusivity' ************************************************************** Bud Light's marketing executive has broken cover for the first time after the brand lost $6billion in just six days after using trans influencer Dylan Mulvaney for their campaign. Vice President Alissa Heinerscheid, 39, was spotted leaving her $7.5million Manhattan apartment close to Central Park –...

At work, Alissa Heinerscheid is the Vice President of Bud Light, tasked with evolving and elevating an iconic brand that was in decline — and she’s the first woman to lead Bud Light in the brand’s 40 year history. At home, she’s a mom who celebrates her kids’ wins with a family swag chain, and a cancer survivor, who finds her joy paying it forward and coaching other women through the tough moments she's been through herself, like having her three kids through surrogacy. During Covid, she started a project called, 100 Women in 100 Days, asking each person, “what’s...