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Woke marketing exec responsible for Bud Light's downfall now works at LIV Golf. No, I’m not joking.
Not The Bee ^ | April 09, 2025 | Staff

Posted on 04/09/2025 5:20:11 AM PDT by Red Badger

Remember Alissa Heinerscheid?

Bud Light marketing VP behind Dylan Mulvaney partnership takes leave of absence, will be replaced by Budweiser exec Anheuser-Busch's Dylan Mulvaney disaster is not going away. NOTTHEBEE.COM https://notthebee.com/article/bud-light-marketing-vp-behind-dylan-mulvaney-partnership-takes-leave-of-absence Whatever happened to Ms. Heinerscheid after the Bud Light fiasco, you may ask?

Now we know.

Beyond Parody: LIV Golf — the league trying to make pro-golf tournaments more like massive frat parties — has hired the lady that almost killed @BudLight, who infamously said she hated Bud Light's "fratty" image.

Good luck with that,@LIVgolf_league! https://t.co/4XNo7Vmz40 pic.twitter.com/WBp3KJ2Tci— Will Hild (@WillHild) April 8, 2025

Yes, the woman who almost singlehandedly destroyed the public perception of one of the most popular beer brands has now set up shop with the Saudi-based LIV Golf.

Having apparently joined LIV Golf in the fall of 2024, Heinerscheid has somehow managed to avoid completely destroying the tour with any woke marketing initiatives.

Surprisingly, there is a sentiment among conservatives that Ms. Heinershceid may be owed a debt of gratitude for ushering in the sunset of the "woke corporation" era, with the Bud Light-Dulan Mulvaney fiasco serving as the spark that eventually led to other major companies doing away with their progressive agendas to avoid Bud Light's public relations fate.

So, the way things look, this could go in a couple of very different directions. Either Alissa Heinerscheid gets the same results for the professional golf world that we saw in corporate America and inadvertently drives another nail into the wokeness coffin, or LIV Golf ends up with something like this…

Yikes. Let's hope for the former.


TOPICS: History; Outdoors; Society; Sports
KEYWORDS: alissaheinerscheid; budlight; dylanmulvaney; golf; heinerscheid; liv; livgolf; mulvaney
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1 posted on 04/09/2025 5:20:11 AM PDT by Red Badger
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To: Red Badger

She looks like a tranny too.


2 posted on 04/09/2025 5:22:13 AM PDT by HYPOCRACY (Long live The Great MAGA Kangz!)
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To: Red Badger

Failing up, the golden parachute for all the DEI / Harvard / Educated elites.

And they wonder why the working class now hates the whole system they want to keep foisting on us.


3 posted on 04/09/2025 5:22:26 AM PDT by Skwor
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To: Skwor

The Peter Principle..........”You rise to the level of your incompetence.”.......She’s still rising............


4 posted on 04/09/2025 5:24:33 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

I attended an LIV tournament last year...it was fun...definitely frat party vibes


5 posted on 04/09/2025 5:25:25 AM PDT by ghost of nixon
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To: Red Badger

She has those same dead/crazy eyes that most hardcore liberals seem to have


6 posted on 04/09/2025 5:25:45 AM PDT by Mr. K (no consequence of repealing obamacare is worse than obamacare itself.)
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To: Mr. K

Demonic possession........................


7 posted on 04/09/2025 5:27:24 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

“...Demonic possession....”

^THIS^ is prevelent in practically all of em too....


8 posted on 04/09/2025 5:31:44 AM PDT by lgjhn23 ("On the 8th day, Satan created the progressive liberal to destroy all the good that God created...")
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To: Red Badger
Remember Alissa Heinerscheid?

No, and in 30 minutes I will have already forgotten that name again.

9 posted on 04/09/2025 5:31:53 AM PDT by LouAvul (1 John 2:22: Who is a liar but he that denieth that Jesus is the Christ? He is antichrist)
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To: ghost of nixon

a frat party vibe...until the frat boys aren’t all boys anymore. then it becomes all about the “swing”. LIV will get the Shaft while her hands are on it. it will come. it will come.


10 posted on 04/09/2025 5:32:08 AM PDT by Qwapisking ("The left will rue the day they cheated Trump out of the 2020 election forever" L.Star )
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To: Red Badger

Resume:

“I destroyed one of the most popular brands in American history. I can destroy your brand as well!”


11 posted on 04/09/2025 5:38:48 AM PDT by cgbg (It was not us. It was them--all along.)
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To: Red Badger

Umm, why the surprise? If a streetwalker moves outta town she will just “set up shop” somewheres else.
Kinda like the AntifBLM thugs hired by the DNC in 2020 are now waving terrorist flags — money is money.


12 posted on 04/09/2025 5:43:56 AM PDT by bobbo666
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To: Red Badger

those saudi wokesters are going to love alissa


13 posted on 04/09/2025 5:45:14 AM PDT by joshua c
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To: joshua c

14 posted on 04/09/2025 5:49:23 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

Well, kiss LIV Golf goodbye!


15 posted on 04/09/2025 5:59:59 AM PDT by chopperk (airhiger)
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To: Red Badger

Failing upwards.

This is how it’s done by the connected elite.


16 posted on 04/09/2025 6:04:47 AM PDT by Brookhaven (Ted Cruz said Jan. 6 was terrorism; don't forget that the next time you vote.)
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To: Red Badger

So Alissa, tell us about your last job. Why did you leave?


17 posted on 04/09/2025 6:06:54 AM PDT by DeplorablePaul
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To: All

........there is a sentiment among conservatives that Ms. Heinershceid may be owed
a debt of gratitude for ushering in the sunset of the “woke corporation” era.........

With the Bud Light-Dulan Mulvaney fiasco serving as the spark that eventually led to other major companies doing away with their progressive agendas to avoid Bud Light’s public relations fate.


OK by me.


18 posted on 04/09/2025 6:23:12 AM PDT by Liz (This then is how we should pray...."Our Father, who art in heaven......" )
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To: ghost of nixon

“ I attended an LIV tournament last year...it was fun..”
They will fail. If you can’t watch it for free on TV it will not gain fans. Its now a fad. No one is watching…


19 posted on 04/09/2025 6:43:13 AM PDT by 9422WMR
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To: Red Badger

LIV golfers already wear shorty shorts. She’ll have them wearing thongs soon.


20 posted on 04/09/2025 6:43:33 AM PDT by subterfuge (I'm a pure-blood!)
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