Free Republic

Remember Alissa Heinerscheid? Bud Light marketing VP behind Dylan Mulvaney partnership takes leave of absence, will be replaced by Budweiser exec Anheuser-Busch's Dylan Mulvaney disaster is not going away. NOTTHEBEE.COM https://notthebee.com/article/bud-light-marketing-vp-behind-dylan-mulvaney-partnership-takes-leave-of-absence Whatever happened to Ms. Heinerscheid after the Bud Light fiasco, you may ask? Now we know. Beyond Parody: LIV Golf — the league trying to make pro-golf tournaments more like massive frat parties — has hired the lady that almost killed @BudLight, who infamously said she hated Bud Light's "fratty" image.Good luck with that,@LIVgolf_league! https://t.co/4XNo7Vmz40 pic.twitter.com/WBp3KJ2Tci— Will Hild (@WillHild) April 8, 2025Yes, the woman who almost singlehandedly destroyed the...

Former President Donald Trump correctly predicted the merger between the PGA Tour and rival LIV Golf last year. Tuesday morning, breaking news struck the golf world: The PGA Tour will merge with LIV Golf, a tour backed by the Saudi Arabia Public Investment Fund (PIF). But apparently, the stunning news did not surprise Trump. The former president predicted the merger on Truth Social in July 2022. “All of those golfers that remain ‘loyal’ to the very disloyal PGA, in all of its different forms, will pay a big price when the inevitable MERGER with LIV comes, and you get nothing...

The 2023 LIV Golf season debuted this week, as LIV Mexico is the first event in a 14-event schedule. While several new players have defected from the PGA Tour join LIV's ranks, including Mito Pereira, Danny Lee, Thomas Pieters and Brendan Steele, LIV is sticking with one familiar formula from last year: the total prize money.

The PGA Tour-LIV Golf drama has entered its newest phase: litigation. Eleven players, including Phil Mickelson, filed an antitrust suit against the PGA Tour on Wednesday, alleging the Tour acted unlawfully by suspending LIV Golf players. The plaintiffs seek to have their suspensions overturned and playing privileges reinstated, with a smaller group hoping for a temporary restraining order so they can participate in the FedEx Cup Playoffs.

Tiger Woods has reiterated his opposition to the Saudi-backed breakaway fronted by Greg Norman and questioned if its younger recruits will ever be able to compete in majors. Speaking in a press conference ahead of the 150th Open Championship, Woods said he supported the R&A’s decision not to invite Norman, a two-time winner, to the Champions’ Dinner at St Andrews due to his role as CEO of LIV Golf. And the 15-time major winner said he could not understand why the likes of Phil Mickelson, Dustin Johnson and Brooks Koepka had “turned their backs” on the PGA Tour to join...

Somewhere over the last few days — since back when he was telling friends that he was emphatically out on the LIV Golf series — Brooks Koepka found a metaphorical horse’s head in his bed, an offer he couldn’t refuse from the Saudi dismemberment enthusiasts behind the breakaway circuit. Since Koepka does not suffer fools gladly and has been vocally contemptuous of LIV Golf’s leading figures — Greg Norman, Phil Mickelson and Golf Saudi CEO Majed Al Sorour — we must assume the offer was sufficiently high for him to sleep soundly. For those who know Koepka well, one brief...