Decades ago, the Publishers Clearing House launched a campaign to give away $1 million with Ed McMahon and Dick Clark as spokesmen. In addition to the prize and fat payments to the sponsors, PCH had millions in costs for its advertising and direct mail. That campaign offers a solution to the illegal alien problem in the US today. Some people wondered when the “Ed McMahon” campaign began, how that made good economic sense. I was working in direct mail advertising then. I knew exactly why it made sense. PCH were (and still are) spending tens of millions of dollars in...