Pricing Power Ain't What It Used to Be Businesspeople all have the same complaint: They can't raise prices, and it's killing them. FORTUNE Thursday, September 4, 2003 By Geoffrey Colvin You remember how Michael Eisner turned around the Walt Disney Co. almost immediately after becoming CEO in 1984: He jacked up ticket prices at his theme parks. Realizing that Disney parks were far better than competitors', he started charging big premiums for admission, which consumers paid. Disney's profits rocketed, as did Eisner's pay, and the world deemed him a managerial genius. Those were the days. Now, admission at the Universal...