Branson along with Bill Gates, Cargill, and Kimball Musk, backed the Memphis Meats clean-meat startup in its $17 million Series A round, which went on to raise in excess of $22 million. Memphis Meats will join a cadre of sustainable food businesses such as the three Israeli companies — Meat the Future, Future Meat Technologies, and SuperMeat — which will supply food to China as part of a $300 million deal. Branson, who gave up meat in 2014, appears to be investing in alignment with his beliefs and predictions about the future, all while trying to act against the deforestation...
