Free Republic

Dylan Mulvaney, a biological male feigning womanhood, has become a market grim reaper. Mulvaney kills everything in sight. Bud Light, the king of beers, took less than two months to lose billions after the company entered a marketing partnership with Mulvaney, who quickly turned the beer into a punchline. Bud has lost billions since this disastrous endeavor, with some executives taking leaves of absence over the fallout. If Bud’s evisceration in the marketplace over these woke antics isn’t a red flag, I don’t know what will serve as one. Mulvaney’s latest victim of market brutalization was spotted at the Tony...

Kellogg’s shareholders rejected a proposal to commission an audit of its equity policies to determine whether they discriminate against certain employees at its annual shareholder meeting Friday. Kellogg’s Board of Directors recommended opposing the proposal by the National Center for Public Policy Research (NCPPR), saying it disagrees that there is concern that diversity, equity and inclusion “programs and practices themselves are deeply racist, sexist, [and] otherwise discriminatory.” The cereal giant has pledged to meet demographic hiring goals that may discriminate against “non-diverse” employees, and NCPPR proposed an audit analyzing the impacts for such policies. “Shareholders deserve an investigation into whether...

NATIONAL RAISIN BRAN CEREAL DAY National Raisin Bran Cereal Day on November 15th pours a bowl of one of the country’s go-to cereals. Made from toasted oat or wheat flakes with plump raisins added, these cereals have been a staple in many American breakfasts for generations. #RaisinBranCerealDay Since 1925, a variety of companies have been producing raisin bran cereal. Those companies include Kellogg’s Raisin Bran, General Mills, Total Raisin Bran, U.S. Mills, and Ralcorp’s Post Raisin Bran. However, the first was U.S. Mills. In 1925, Skinner’s Manufacturing Company based out of Omaha, Nebraska, introduced the United States to Skinner’s Raisin...

Kellogg plans to permanently replace some 1,400 workers who have been striking since October, the company announced this week. Kellogg and the Bakery, Confectionery, Tobacco Workers, and Grain Millers International Union failed to reach a new contract agreement, leading to the planned change. “We have made every effort to reach a fair agreement, including making six offers to the union throughout negotiations, all which have included wage and benefits increases for every employee. It appears the union created unrealistic expectations for our employees,” Chris Hood, president of Kellogg North America, said in a recent statement. “The prolonged work stoppage has...

Kellogg's Corn Pops The cereal business is not what is used to be, at least for products that are not considered "healthy." Among those is Kellogg's Corn Pops ready-to-eat cereal. Sales of the brand dropped 18% over the year that ended in April, down to $74 million. That puts it well behind brands like Cheerios and Frosted Flakes, each which have sales of over $200 million a year. Private label sales have also hurt sales of branded cereals. Revenues in this category were $637 million over the same April-end period. There is also profit margin pressure on Corn Pops because...

A couple in the west Sweden town of Tanum got a most unwelcome free gift in their breakfast cereal on Friday. As Kerstin Nilsson and Ingemar Hansson poured out a healthy bowl of Kelloggs All Bran out plopped a bat. A 4 centimetre long, shrivelled-up English bat. "We couldn't believe our eyes," the couple told local paper Bohusläningen. "But there it was, a stone-dead, dried-up bat. It was really disgusting. We lost our apetites immediately. You've got to wonder how it got there." Kelloggs is wondering the same thing, and promised to take the matter seriously. The company sent a...