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Transgender TikTok star Dylan Mulvaney was seen out-and-about in Los Angeles in a rare public appearance as she has kept a low profile since her disastrous advertising campaign with Bud Light. The 26-year-old was seen in photographs obtained exclusively by DailyMail.com leaving her apartment in a white crop top with white jeans, sunglasses and a face mask on Saturday, as she picked up her $800 Prada bikini top and a pink dress from a local dry cleaners. She later headed to a Beverly Hills salon where she underwent laser hair removal before admittedly speeding away. Mulvaney's public outing comes after...

Anson Frericks is a co-founder of Strive Asset Management and a former Anheuser-Busch executive Every day it seems that another iconic American brand has marched head-on into the furious buzzsaw of public controversy. Last month, Bud Light's sponsorship of transgender activist Dylan Mulvaney sparked massive customer backlash. Now, Target is the subject of boycotts after releasing a line of women's clothing intended to be worn by biological men with 'tuck-friendly construction' and 'extra crotch' room. The companies saw their stock prices plummet and billions of dollars of value erased – almost overnight. They're not alone. Nike, Calvin Klein, North Face...

Politicians and Wall Streeters are starting to ask why the Belgian beer company InBev purchased Anheuser-Busch and not the other way around. Anheuser-Busch is an iconic American firm and some find it almost unpatriotic that Anheuser CEO August Busch IV allowed the "King of Beers" to relocate across the Atlantic -- though shareholders were the big winners here with a $50 billion-plus takeaway. But here's the real question: Was the takeover basically financed by the savings Anheuser expected from escaping America's increasingly uncompetitive corporate tax system? According to the Tax Foundation, Belgium's corporate tax rate is 33%, but the effective...

Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney. Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'. But their competitors have added $3.2billion in market value to their brands in the same time. Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent. Sales of Bud Light are down more than 23 percent...

The entire beer industry is floored that Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily. "The whole industry is in shock. Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them," Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital. "This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week...

The country's largest advocacy group for LGBTQ+ rights has suspended its equality and inclusion rating for Bud Light over its poor handling of the backlash that followed from a partnership with transgender influencer Dylan Mulvaney. Last week the Human Rights Campaign told the Bud Light parent company Anheuser-Busch that it had suspended its Corporate Equality Index score - a tool that rates companies' friendliness to LGBTQ employees. The suspension of Anheuser-Busch's CEI score means the company 'no longer has the right to use the 'Best Places to Work' distinction,' HRC's letter says. Before the suspension, Anheuser-Busch had a CEI score...

The marketing genius behind some of Budweiser's most iconic ads has slammed his former employer for destroying the image he helped create. Robert Lachky, who created the memorable 'Whassup?' promo of 1999 and the 'Talking Frogs' commercial that debuted at the Super Bowl five years earlier, said it took him two decades to establish Budweiser as one of America's most prominent beers. But, he said, that all came crashing down last month when TikTok star Dylan Mulvaney, 26, announced she was partnering with Bud Light and showed off cans featuring her face. Now, sales of the light beer are down...

Thank you dear readers for putting up with my harping on a poor business decision by a bad beer. A month ago I asked Why Did Bud Light Choose to Follow the Hershey Highway to Hell? Then about three weeks ago I pointed out that Budweiser Has a Path to Redemption – Will they Take It? My suggestion still holds. And InBev has been taking small steps I'd suggested, but not enough. Then two weeks ago I asked another question, Is Bud Light The Battle of Midway in The Culture War? Yeah, intellectually I've fallen pretty far from a decade...

Transgender influencer Dylan Mulvaney admitted 'haters really wore me down for a second' following the backlash over her controversial partnership with Bud Light. There were worldwide calls for a boycott of America's best-selling beer after she shared a series of posts with her 11 million social media followers on April 1. Mulvaney sparked widespread fury with the partnership content which showed her sitting in a bathtub and swigging from custom Bud Light cans sporting her face. She appeared on comedian Chelsea Handler's podcast, Dear Chelsea, on May 4 and said she is 'not processing' the surrounding fallout. But she revealed...

ST. LOUIS — Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass. In a letter to wholesalers that was forwarded to some local bars and restaurants, the brewery addressed the backlash to a marketing campaign featuring transgender social-media influencer Dylan Mulvaney, which led to a steep decline in Bud Light sales over the last month. “This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.” Mulvaney,...

Bud Light is in "serious trouble" and could lose the title of bestselling beer in America as backlash to the infamous promo with transgender activist Dylan Mulvaney continues to haunt the company, according to a report in its hometown paper. The St. Louis Post-Dispatch published a scathing story, "Bud Light sales continue to plummet after transgender marketing controversy," that put a spotlight on the massive decline. Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported, citing data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry. The Post-Dispatch noted...

Bud Light is expected to "spend heavily" on marketing in the wake of backlash from its brief partnership with transgender activist Dylan Mulvaney, RadarOnline.com has learned. The popular beer company was heavily ridiculed by conservatives after Mulvaney, 26, a TikTok creator and transgender woman, posted an Instagram with the adult beverage in a sponsored post. After celebs like Kid Rock and Travis Tritt rallied fans on social media to boycott Bud Light over the partnership, the beer's parent company, Anheuser-Busch, has prepared to dramatically increase its marketing budget to recoup losses. After beer sales plummeted, Anheuser-Busch distributors feared for their...

With some pretty serious stories in the news right now, you might be wondering why I continue to obsess over a swill beer. Simply put, it is because the Bud Light fiasco is a far more significant piece than most people realize. When this story first broke I asked why Why Did Bud Light Choose to Follow the Hershey Highway to Hell? I followed up with the helpful suggestion that Budweiser Has a Path to Redemption – Will they Take It? In that post I also pointed out where a few of our generally reliable Normals got it wrong, between...

Video: Dylan Mulvaney Advertises Women’s Shaving Cream by Shaving his Male Facial Hair Transgender internet personality Dylan Mulvaney, a man who claims to be a woman, advertised women’s shaving cream by shaving his male facial hair, and claiming that he’s the type of “girl” who has to shave his face “every day.” Despite widespread opposition to the transgender movement, which outwardly targets American children for deadly mutilation, Nike, Budweiser, Kate Spade, and more have entered into advertising partnerships with Mulvaney, including for the marketing of women’s clothing and beauty accessories. The bizarre video ad was created by trans internet personality...

Funny rewrite of the 1970s classic hit

This story just just won't go away, and that's a good thing. Two weeks ago I asked Why Did Bud Light Choose to Follow the Hershey Highway to Hell? And this story seems to have a new development every day! Today's news informs us that bars are dumping Bud Light from their menus, and over last weekend Anheuser Busch (AB) launched a flaccid apology campaign, first with a sorry not sorry apology that tried to shame us Normals for being offended, then with a normally innocuous tweet from Bud Light that got a well deserved ratio, and then spending the...

Bud Light is facing heavy criticism after it revealed its sponsorship of transgender influencer Dylan Mulvaney, a biological man who recently celebrated 365 days of “girlhood.” Kid Rock shot up a bunch of Bud Light cans in a video, country music star Travis Tritt said he was pulling the beermaker from any sponsorships of his concert materials, and Anheuser-Busch, the maker of the beer, recently watched its market value plunge by $5 billion once Mulvaney’s deal became public.

Donald Trump Jr has called for an end to the boycott of Bud Light for their partnership with transgender influencer Dylan Mulvaney, emphasizing their conservative credentials and saying it was wrong to 'blame the whole company for the inaction or the stupidity of someone in a marketing campaign that got woke as hell.' Bud Light has been engulfed in a firestorm since Mulvaney on April 1 revealed that the beer company had made a special commemorative can to celebrate her year since transitioning. Kid Rock used Bud Light cans for target practice, country singers announced boycotts and factories owned by...

A Budweiser factory in Los Angeles was reported to be targeted by bomb threats this week in the wake of the Dylan Mulvaney controversy. A spokesperson for Anheuser-Busch confirmed Friday that, in fact, multiple additional facilities across the country had also faced threats, though the exact number and locations are unknown. The LAPD announced that officers responded to a Thursday call at around 9 a.m. local time regarding the brewer's facility in the Van Nuys section of Los Angeles. A bomb squad unit was also dispatched. 'There was a search that was conducted in the premise of the building but...

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand. "I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to...