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The human cost of Bud Light's $20B Dylan Mulvaney fiasco: Two bottling plants are forced to cut production and lay-off 645 staff due to decline in demand for the troubled brand
Daily Mail ^ | 7/02/23 | Melissa Koenig

Posted on 07/02/2023 12:31:46 PM PDT by Libloather

Bud Light's sales have plummeted so much that a glass bottling company was forced to shut down two of its plants and lay off nearly 650 employees.

The Ardagh Group, one of the largest glass producers in the world, announced last week it was shuttering its Wilson, North Carolina, and Simsboro, Louisiana, plants on July 17. The Wilson plant employed nearly 400 people, and the Simsboro plant had 245 - all of whom now find themselves without jobs.

The company did not cite a reason for the closures in its statement, just saying it was part of a 'multi-year performance optimization program.'

But an investigation by WRAL found Ardagh was forced to close the plants due to declining sales of Bud Light - one of its major contractors.

The one-time beer giant has lost its reputation as America's top-selling beer amid a boycott from both leftists and conservatives over its partnership with controversial transgender TikToker Dylan Mulvaney in April.

Mulvaney, 26, recently slammed the company for not supporting her amid the backlash to her March Madness ad, prompting the beer company to double down on its support for the LGBTQIA community.

Workers at both the North Carolina and Louisiana bottling plants have said they have faced decreased production since Mulvaney's promotion was posted online in early April.

Both plants were forced to put some of their machines offline amid the decreased demand, which was 'of course, being pointed towards the Bud Light situation,' James Munhall, a journeyman machine repair mechanic, told WRAL.

By May 18, an internal memo obtained by the news station, company executives said they would shut down the two plants 'due to slow sales with Anheuser-InBev,' the parent company of Budweiser and Bud Light.

Longtime employees explained that the majority of their business was making bottles...

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Conspiracy; Food; Local News
KEYWORDS: bottling; budweiser; decline; mulvaney
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That's a shame.
1 posted on 07/02/2023 12:31:46 PM PDT by Libloather
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To: Libloather

More


2 posted on 07/02/2023 12:33:17 PM PDT by JonPreston ( ✌ ☮️ )
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To: Libloather

Boo hoo. But other plants are producing more because the demand has shifted to other brands.


3 posted on 07/02/2023 12:36:07 PM PDT by I want the USA back (A man is not a woman. A woman is not a man. There is no in-between or undefined middle. Cat = cat.)
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To: Libloather

Other beer companies will need to hire. People are just moving their beer purchases to other companies.


4 posted on 07/02/2023 12:36:29 PM PDT by vaskypilot
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To: Libloather

If you have seen the video of the CEO on one of the morning shows, it’s completely obvious why this company can’t remedy this. That clown pandered and danced around every single question he was asked, I thought CEOs were supposed to be leaders.


5 posted on 07/02/2023 12:38:28 PM PDT by Yogafist
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To: Libloather

Trannys and homosexuals make up, what, 30% of the population? And have 50% of US disposable income, since they don’t have kids? Why haven’t they stepped up to buy the Tranny fluid? Even if they don’t drink it, they should just give it to the homeless. I’m very disappointed with the LGBTQIA++^2 community. I blame them.


6 posted on 07/02/2023 12:39:38 PM PDT by FatherofFive (I support Trump. Not the GOP)
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To: Libloather

Go woke, go broke.


7 posted on 07/02/2023 12:39:58 PM PDT by ViLaLuz (2 Chronicles 7:14)
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The ex-CIA CEO obviously didn’t care about his people.


8 posted on 07/02/2023 12:41:32 PM PDT by proust (All posts made under this handle are, for the intents and purposes of the author, considered satire.)
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To: Libloather

part of a ‘multi-year performance optimization program.’

Sure, that’s totally believable. Nothing to do with being the tranny beer at all.


9 posted on 07/02/2023 12:41:38 PM PDT by cdcdawg (Our empire of sodomy is failing as it should. How else could it go? )
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To: Libloather

Brendon Whitworth should resign as CEO.
He does not have a clue.


10 posted on 07/02/2023 12:42:52 PM PDT by tennmountainman (FUJB)
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To: Libloather
Bud Light's sales have plummeted so much that a glass bottling company was forced to shut down two of its plants and lay off nearly 650 employees.

Is that a plus for their ESG rating or a negative?

11 posted on 07/02/2023 12:44:17 PM PDT by Lockbox (politicians, they all seemed like game show hosts to me.... Sting)
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To: Yogafist

Wait until Anheiser Busch CEO will try to once again use the guilt tactic by blaming former customers for allowing these 600+ people from losing their jobs because of their transphobism. The CEO STILL doesn’t get it. Boycott continues. Has that horse-faced marketing witch been fired yet or her boss?


12 posted on 07/02/2023 12:44:48 PM PDT by Blue Highway
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To: FatherofFive
Trannys and homosexuals make up, what, 30% of the population?

The ad people sure make it sound like that.

13 posted on 07/02/2023 12:46:36 PM PDT by 17th Miss Regt ( )
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To: tennmountainman
Brendon Whitworth should resign as CEO.
He does not have a clue.

Time for "Let's Go Brendon" chants to follow this creep wherever he goes.

14 posted on 07/02/2023 12:46:47 PM PDT by Blue Highway
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To: Blue Highway

As far as I know, yes. Both have been officially canned...(See what I did there?)..


15 posted on 07/02/2023 12:47:26 PM PDT by GeorgiaDawg32
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To: 17th Miss Regt

There are more trannies than there are blacks? I think the tranny and gay % is closer to 10%


16 posted on 07/02/2023 12:48:27 PM PDT by Blue Highway
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To: Blue Highway

I would guess both combined is about 2-3% of the US population.


17 posted on 07/02/2023 12:51:29 PM PDT by Signalman
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To: Libloather

Targeted weaponized boycotts work.


18 posted on 07/02/2023 12:53:26 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: Libloather

Targeted weaponized boycotts work.


19 posted on 07/02/2023 12:53:27 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: 17th Miss Regt

Trannys and homosexuals make up, what, 30% of the population?
The ad people sure make it sound like that.

and that’s the sad part....


20 posted on 07/02/2023 12:53:48 PM PDT by strange1 ("Show the enemy harm so he shall not advance" Sun Tzu The Art of War)
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