Free Republic

Target's CEO said in a recent interview that "woke" capitalism is "great" for their brand and "the right thing for society," but with the corporation's image and bottom line at stake, the retail chain seems to have changed its tune. Target CEO Brian Cornell made the comment during an interview on Fortune’s "Leadership Next" podcast on May 17, days before the retail chain became the target of outrage from customers and online backlash over its June Pride month collection this year, which includes "tuck friendly" women's bathing suits for transgender people, "gender fluid" mugs, and LGBTQ rainbow-themed clothing for children....

If you are fighting the American nation state, if you are fighting the values and virtues that make this country great, the conservative movement should be about nothing if not reducing your power, and if necessary, destroying you. We cannot let the people who are driving this country into the ground continue to enrich themselves from special benefits, from tax breaks, from subsidies, or from liability protections. That is the simple rule that we should follow. Harvard University’s $120 billion endowment is ammunition for our enemies, and we can’t let the enemy have that much ammunition or we’re going to...

Despite its recent foray into divisive politics, it appears the country’s most iconic soda company still wants the majority of Americans to have a Coke and a smile. A conservative group’s $1 million ad campaign against what it considers “woke capitalism” seems to be having an impact, at least in the case of Coca-Cola and its executives’ desire to lower the political temperature. The ads, which pointedly criticize several CEOs on a range of issues — from contributing to childhood obesity to failing to stand up to the forced labor of China’s Uyghur minority — are aimed at trying to...

One of the unfortunate vestiges of liberalism's lingering influence upon American conservatism, and by extension the Republican Party that is conservatism's default political vehicle, is the pervasive knee-jerk tendency to view government action as per se bad and private-sector action as per se good. This ideology, which might be called "market fundamentalism" or "private-sector fundamentalism," takes on differing forms: in its more benign variation, a principled commitment to unwavering laissez faire, but in its more malignant variation, a less principled commitment to corporate boosterism and outright cronyism. The realignment now unfolding before our eyes in American politics could finally retire...

A wave of woke corporatism has been sweeping America. The latest example comes courtesy of CEOs being forced to weigh in on SB-202, a Georgia bill to restructure mechanisms of the state’s voting procedures and laws. Spurred on by President Biden — a man seemingly guided by his Very Online chief of staff, who takes his cues from Twitter hashtag campaigns from the likes of the pedophile-enabling Lincoln Project — celebrities and companies are lining up to demand boycotts of Georgia, labeling the new law inhumane and an abuse of basic human rights. While appearing on CNBC, Coca-Cola CEO James...

If you wanted to tear apart a country, really have the people hate each other, the playbook Democrats are following would be the way to do it. Take something irrelevant, but over which people can do nothing, and build it up into everything. Convince people others are out to get them, thereby absolving them of any responsibility for problems in their life, and they will eventually give up. Convince others they are perpetrators of something horrible, which only works with those out of real problems, and you have the makings of Nazi-esque powers of manipulation. This is what Democrats are...

We live, as you may have noticed, in the age of "woke" capitalism. Companies aren't just selling products, they're selling more than that. You see it everywhere, in movie trailers, corporate press releases and numerous TV commercials. The message is always the same: Companies aren't just soulless profit-seekers; they have values and principles. They care. They probably care more than you do. Once upon a time, corporate America flattered its customers. Consider this. Last Friday, Daryl Morey, general manager of the Houston Rockets basketball team, tweeted what seemed like a noncontroversial statement. He wrote: "Fight for Freedom. Stand with Hong...

Companies endorse liberal causes at seemingly every turn, virtue-signaling their way to what they hope are greater profits. Some companies get rich off their wokeness, while others falter as a result. Read the 50 times corporations attempted to capitalize on left-wing politics. 1. Electronic Arts video game features disabled woman fighting in World War II. Electronic Arts’ 2018 game Battlefield V reenacts scenes from World War II with a twist: large amounts of the soldiers on the frontlines of battle are women. The trailer for the game features a woman with a hook for a hand killing soldiers. The words...