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James Lileks: It's Cold Comfort at the Drugstore

01/27/2004 8:54:07 AM PST · by quidnunc · 3 replies · 92+ views
The Star Tribune [Minneapolis/St Paul] ^ | January 27, 2004 | James Lileks

A recent study (the columnist's friend!) noted that people are sometimes overwhelmed by choice in the marketplace; apparently, if you show people six jellies, they'll buy one. Show them 60 and they back away whimpering and don't buy jelly at all. To which I say: Wimps. The jelly aisle is a challenge any American should be able to meet. Bring it on, Smucker's. Give me the seedless and the seedful, the preserves, the blackberry currant in an inverted squeezable bottle with a no-drip spout, the Mackingham & Prosley Curried Marmalade ($5.99, imported, by appointment to the Royal Family, very classy,...

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