Free Republic

Here is some interesting insight on the GOP Voter Vault, or micro-targeting, recently revealed in the MSM, from the book One Party Country: The Republican Plan for Dominance in the 21st Century by Tom Hamburger and Peter Wallsten: “The more scientific strategy has transformed the way political campaigns are fought, and it has put the Republicans in the lead. While the old-model campaign sought to educate voters about a candidate and his or her views, the new strategy almost completely reversed that approach. Instead of educating voters about Bush, Rove worked at educating himself and his staff about voters-and about...

Suppose, for the sake of argument, that you are called into the boss's office and asked to help sell the citizens of the United States on one of two presidential candidates in the 2004 campaign. Hard work, but what makes it especially tough is that you've been directed to try something experimental, something that's never been done before in a national election. Instead of creating a traditional political narrative for your candidate -- one that highlights charisma or character, for instance, or one that hews to a message on taxes or Social Security -- you've been told to focus on...

'Demzilla' and 'Voter Vault' Are Watching You BY MILES BENSON WASHINGTON -- You have two new big brothers and both are watching you closely. The Democratic National Committee boasts electronic files on 158 million Americans. The Republican National Committee says it's way ahead, with files on 165 million. National party computers today keep track of where you live, your phone number and e-mail address, whether you vote, your willingness or refusal to make political contributions, your interests, ethnic background, reading habits and church attendance. Some files contain hints about your sexual preferences, whether own a gun, and your views on...

WASHINGTON — The Democratic and Republican parties are watching you closely. National party computers today keep track of where you live, your phone number and e-mail address, whether you vote, your willingness or refusal to make political contributions, your interests, ethnic background, reading habits and church attendance. Some files contain hints about your sexual preferences, whether you own a gun, and your views on abortion and other issues. The Democratic National Committee boasts electronic files on 158 million Americans. The Republican National Committee (RNC) says it's way ahead, with files on 165 million. The Democrats call their system "Demzilla." Republicans...