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  • How One Landslide Win on Election Day Cost Two Stations $10 Million

    11/13/2014 11:08:40 AM PST · by SoFloFreeper · 26 replies
    tvspy.com ^ | 11/12/14 | Mark Joyella
    In local TV, nobody likes a landslide. Close races are more intriguing to cover for the newsroom, and they are far, far more lucrative for the sales department. An analysis by the Cincinnati Business Courier concludes the runaway win on Election Night by Ohio Governor John Kasich cost two Scripps stations, Cleveland ABC affiliate WEWS and Cincinnati ABC affiliate WCPO $10 million in lost revenue: “Political spending is about the footprint and the competitiveness of each individual race,” Scripps CFO Tim Wesolowski said during a conference call for Scripps executives to talk to investors and analysts about the company’s third-quarter...