Free Republic

Although he didn’t have politics in mind, marketing provocateur Seth Godin wrote on his blog: How can we get large groups of people to value our craft and buy from us again? … In terms of educating the masses to differentiate yourself, the market is broken. Fixing this is almost always a losing battle. Just because you’re good at something doesn’t mean the market cares any longer. … It’s extremely difficult to repair the market. Politics get mass-marketed, and niche-marketed, and permission-marketed. But what’s the product? Is it a politician, an ideology, a vision for the future, a body of...