Free Republic

Climate deniers use scientific aesthetics to reinforce and legitimize their message. At the same time, their main opponents, the climate activists, are portrayed as emotional and irrational. This has been demonstrated by researchers from the Universities of Gothenburg and Amsterdam, who have studied how climate deniers communicate online. "Disinformation is not just about incorrect facts, but about how these facts look and feel. In today's digital media landscape, messages are spread through images, memes and visual narratives that influence us in an instant, before we even have time to think. By understanding the aesthetic logic behind climate denial, we can...