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Posted on 10/28/2025 6:38:59 AM PDT by Oldeconomybuyer
Climate deniers use scientific aesthetics to reinforce and legitimize their message. At the same time, their main opponents, the climate activists, are portrayed as emotional and irrational. This has been demonstrated by researchers from the Universities of Gothenburg and Amsterdam, who have studied how climate deniers communicate online.
"Disinformation is not just about incorrect facts, but about how these facts look and feel. In today's digital media landscape, messages are spread through images, memes and visual narratives that influence us in an instant, before we even have time to think. By understanding the aesthetic logic behind climate denial, we can also understand why it is so effective," says sociologist Anton Törnberg, one of the researchers behind the study.
Another strategy used is to portray the opposition as irrational. Climate activists are depicted as being driven by emotions rather than reason and fact-based arguments. This contrast is used to reinforce a narrative in which "the rational skeptic" stands in opposition to "the hysterical climate cult."
"The images used are often taken at intense moments, showing angry faces, chaotic demonstrations and people shouting or crying. In some cases, memes and parodies are used in which Greta Thunberg is portrayed as hysterical, religious or childish. Sometimes there are images of her in a halo or accompanied by her own statue."
This tactic is also used to attack the ideological roots of climate policy, which are often portrayed as sectarian or totalitarian.
"This can be done through memes and images alluding to Mao Zedong. Others use images of Joseph Goebbels, suggesting that today's climate communication is propaganda. In some cases, the swastika is replaced with the recycling symbol on a Nazi-like armband, a visual strategy that portrays the environmental movement as authoritarian and manipulative," says Törnberg.
(Excerpt) Read more at phys.org ...
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Stupidity is an acquired trait, requiring many years of careful practice.
Pot - Kettle.
Climate fearmongers have a much harder task. They have to attempt to show they can accurately predict the future years and decades in advance.
They have not succeeded.
The article is one long ad hominem fallacy.
The “climate change” propagandists are disgusting.
Hmm, my strategy is just using all of their failed predictions in the past to prove that they are wrong. Seems pretty straigh forth to me.
Indeed. The track record of their predictions has been less than stellar.
Spot on!
Great summary.
That's because climate ideology IS a totalitarian religious belief.
They really think calling people Climate deniers will make them jump in line and obey the scam ,LOL
Right back at you, Lisa.
Climate deniers? The Climate exists and changes irrespective of what we do or can do.
“Incorrect Facts”.... that is laughable language. What is “global warming”... but absolutely provably false science and language. Replaced by climate change—climate which will always change, and why it is called climate.
Climate change is not caused by the trace gas of CO2. This is scientific fact, not “aesthetics”.
The article is completely non-scientific and fantasy. Clever and blatantly false verbage.
Here’s why I don’t put much faith in them:
In recent years, there have been two solar eclipses of the sun in the U.S. In both cases, those making the predictions have been spot-on, down to the minute accurate as the shadow moves across. And their predictions were made years in advance. That shows to me that they have understanding of what they are talking about.
If climate-change activists could correctly predict hurricane land falls within, say, 1 week, and location within, say, 100 miles, I’d start to believe they have an understanding of the system. But they can’t, and so I don’t.
Still waiting for THE COMING ICE AGE of the 1970s.
World class projection!
Projection…..“In psychology, it describes the process of attributing one’s own thoughts or feelings to another person, often as a defense mechanism.”
They’re wrong in their conclusion: skeptics arguments are effective because they are factual
Rats. They are on to our manipulative ways.
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