Prince Harry is now chief impact officer for BetterUp, a Californian corporate consultancy whose ‘mission’ is to sell online life coaching with — in his words, — ‘innovation, impact and integrity’. Harry may not realise it, but he is the latest celebrity frontman for the rapidly growing, broadly unregulated and frequently dubious corporate ‘coaching’ industry. And you might not realise it, but Harry, Duke of Malibu is your future, because California’s today is America’s tomorrow and Britain’s next week. BetterUp is one of a group of Californian companies on the growing, corporate edge of life coaching. Its competitors have names...