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Cracker Barrel has long been known for its combination of rustic charm and country dishes like biscuits and gravy. But its new CEO said that the old approach isn't working any longer — and she's planning some major changes. "We're just not as relevant as we once were," Cracker Barrel CEO Julie Felss Masino said on a May 16 conference call to discuss her plans to update the restaurants. Masino, a former Taco Bell executive who stepped into the role of Cracker Barrel CEO in August, said the company "has lost some of its shine" and needs a "transformation" to...

Cracker Barrel's new logo has sparked a social media firestorm, with many comparing the restaurant chain's rebrand to Bud Light's infamous Dylan Mulvaney campaign. Memes featuring Mulvaney alongside the 'new' Cracker Barrel logo have gone viral on X since the chain revealed its redesign Tuesday. Some show the transgender influencer in mocked-up Cracker Barrel staff uniforms, while others recycle images from her 2023 Bud Light promotion — swapping beer cans for the barrels dropped from the logo. That now-infamous campaign triggered a boycott of Bud LIght that cost parent company Anheuser-Busch more than $1 billion in sales. Now critics warn...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name. Shares of Cracker Barrel fell $4.22, or 7.2%, to $54.80 in Thursday trading, shedding $94 million in market value. The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 billion in its capitalization. Cracker Barrel shares gained in early trading Friday, but resumed their...

Cracker Barrel has made its way into the internet zeitgeist as the hybrid restaurant and country store has been rolling out its redesigned interiors and new logo to mixed reviews, but its CEO told "Good Morning America" this week that the feedback so far has been "overwhelmingly positive." "People like what we're doing," Julie Felss Masino told "GMA" on Tuesday, in response to the shift to more modern country touches. "Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow -- the things that you love are still there. We need people to choose us, and...

Q. How can you tell that the new Cracker Barrel logo is a classic woke catastrophe? A. When even the Morning Joe crew mocks it. You might think that the show would applaud the redesign. After all, it eliminates the image of an old, white, Southern male—and you know what, in liberal minds, those guys stand for! But no! On today's show, Jonathan Lemire led off the discussion by sardonically saying, "Let's be clear. It's now Cracker Barrel with no sign of a barrel." That got the panel, Eugene Robinson in particular, laughing [see screencap.] Katty Kay tried at first...

On Wednesday, popular US food and gift chain Cracker Barrel announced that they are changing its logo after 48 years, as part of a rebranding effort. The decision to scrap the iconic logo led to backlash on social media. But this is not the first time a popular brand faced backlash for rebranding

Cracker Barrel (“CB”) recently announced with great pride (pun intended) that they have become woke and are implementing customer-facing DEI throughout their restaurant chain, a project that has been in the works for about a year. Proving once more that idealistic leftists are oblivious to anything remotely involving sanity. The Left never seems to learn. Their DEI agenda is so important that they willingly crater their own businesses. Even Left-leaning news channels and their famous anchors have learned that they are not immune to this effect. I have doubts about the success of this new direction, for a couple of...

Cracker Barrel’s stock price fell by double digits this week after the company unveiled a new logo that removes the chain’s signature barrel and seated figure, marking the first major design change in nearly half a century. CNN reported that shares of the company ‘nosedived more than 12%’ on Thursday following the rollout of the company’s new logo, which eliminates the image of a man sitting beside a barrel and instead features only the restaurant’s name in brown text on a yellow background. Marketing experts told the outlet that the decision could risk alienating loyal customers if the company fails...

Cracker Barrel is done. Woke executives killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends.Cracker Barrel’s new logo — and its miserable attempt to reinvent itself — is obviously a complete disaster, whether in terms of customer backlash or the company’s stock price. But the real reason Cracker Barrel has been struggling is that its service and food quality nosedived after Covid, and instead of fixing that, the company and its woke executives decided to go full Bud...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name. Shares of Cracker Barrel fell $4.22, or 7.2%, to $54.80 in Thursday trading, shedding $94 million in market value. The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 billion in its capitalization. Wall Street's reaction to the logo redesign comes as Cracker Barrel...

The fallout from Cracker Barrel's logo change and restaurant makeover isn't over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing streak in months. Shares of Cracker Barrel (CBRL) tumbled more than 12% on Thursday, the steepest drop since April. The stock, down 16.47%, is on pace for its worst five-day stretch since Feb. 14, when it dropped 17.7%. Cracker Barrel’s stock fell to $52, down more than $6, or about 11%, marking its lowest level since mid-June. Shares gained slightly to $53.48 by the afternoon. Since May, Cracker Barrel, beloved...

Has restaurant chain Cracker Barrel gone woke? The signs point to that conclusion after the company announced its latest rebranding effort.On Tuesday, USA Today reported, Cracker Barrel plans to shed its recognizable logo — which it’s had since 1977 — featuring a man sitting in a chair leaning on a barrel next to the restaurant’s name.

What do you think? They got rid of the cracker barrel and the guy sitting in the rocking chair!! The Blaze went as far as to ask if this is an actual war crime that assaults the very essence of decency: As Not the Bee reported in 2024, there's a new young female CEO who thinks Cracker Barrel needs a facelift. To the question of war crimes and other high misdemeanors, the comment section provided some perspective. A few more moderate reactions: What do you, the people, think?