Free Republic

The “He Gets Us” campaign, a $100 million public relations initiative aimed at rebranding Jesus, has once again proven its penchant for theological folly. This latest installment features an ad proclaiming, “The one who identifies as they/them is your neighbor.” As chronicled at The Dissenter, this campaign persistently distorts Christian principles to fit a modern, leftist agenda—much to the chagrin of conservative Christians who uphold the authority of Scripture. The ad attempts to exploit the biblical mandate to “love your neighbor as yourself” (Mark 12:31). This campaign, like much of the contemporary evangelical movement, grossly misrepresents what it means to...

A US non-profit that aired two ads during yesterday's Super Bowl attempting to rebrand Jesus for Gen Z is also the main funder of a designated hate group opposing abortion and LGBTIQ rights, openDemocracy can reveal. The Servant Foundation has plunged millions of dollars into its ‘He Gets Us’ ads, which paint Jesus as an “influencer” who was “cancelled” for standing up for his beliefs. The controversial adverts were shown at the Super Bowl for the second year running and have been plastered across billboards in the United States over the last year.

I appreciate every effort to make Jesus known to a world that does know who He really is, especially to a world that has false perceptions about Him. I appreciate those who are willing to think outside the box and find unconventional ways to get people interested in hearing about the Savior. And I appreciate Christians who are willing to invest large amounts of money to reach massive secular audiences. But I don’t appreciate efforts that, in the end, might do more harm than good.

VANITY. Not sure who created it but better than the one that got all the press.

The “HeGetsUs” Christian campaign does not want to take a stance on abortion, claiming the issue has proven too divisive and loses sight of Jesus. “The debate over abortion is a great example of how the real Jesus too often gets lost, overlooked or distorted in debates over political and social issues,” a spokesperson for HeGetsUs told Fox News. […] “HeGetsUs” saw a spike in interest after purchasing two advertisements during the 2023 Superbowl game between the Philadelphia Eagles and Kansas City Chiefs. […] The $20 million advertising campaign, funded in part by the family behind religious craft store chain...