(CNN) -- "He never asked nor accepted any reward, because he was good and simple and did not think that one did good for a reward." (Primo Levi, If This Is A Man) Gino Bartali wanted to keep it to himself. How could a man, so famous and so revered, keep it a secret for so long? "Good is something you do, not something you talk about," Bartali once explained. "Some medals are pinned to your soul, not to your jacket." He was Italy's very own version of Babe Ruth -- a man whose personality, character and success transcended sport....