These aren’t your California cousin’s EVs. In fact, a growing number of economists, sociologists and psychologists say they could turn even guys who grew up on ’60s muscle cars into something they might not have identified as before: environmentalists. The 1,000-horsepower beast he preordered from General Motors is the new electric Hummer. It will be the third Hummer Mr. Dykes, whose family-owned company operates in 14 states, has owned and, at $112,595, the most expensive. He says what sold him were the ads. GM bought a spot featuring basketball superstar LeBron James in this year’s Super Bowl. Magali Delmas, a...