The National Confectioners Association’s inaugural “Getting to Know Gum and Mint Consumers 2025” report found that gum and mints account for 13 percent of all confectionery sales. Generational turnovers are reshaping subcategories, with Millennial and Gen Z consumers driving virtually all growth in gum and mints, according to the report. As such, total gum and mint sales are projected to reach $6.7 billion in all channels by 2030, an increase of nearly $1 billion. Since 2020, annual gum sales have grown $1.2 billion to $3.9 billion while that of mints increased by $462 million to $3.9 billion.